FinovateAsia 2012 / DemystData

Presenter Profile:

How they describe themselves: DemystData helps financial institutions tap into the explosive growth of online, social, and internal data to make better customer decisions. The company’s product,, enables real-time analysis of both consumer and small business profiles allowing for improved interactions as a result of richer, more relevant information. Clients including large global banks, online lenders, card issuers and lead generation portals are seeing growth of up to 20% in the areas of sourcing, evaluating, and serving financial services customers. DemystData has offices in Hong Kong and New York.

How they describe their product/innovation: DemystData’s Credit-in-a-Box suite enables financial institutions to leverage the power of big data and machine learning to make better lending decisions. As customer information becomes available, the DemystData API provides for real time aggregation of thousands of publicly available attributes from sources including social networks and online searches and returns this data in a structured, easy to comprehend format. Transparent, modern day scores analyzing factors such as customer identity and behavior provide lenders with an additional mechanism of knowing who their customers are and measuring financial risk and customer value.


Bus. Dev.: Mark Hookey, Founder,
Press: Kevin Denberg, Co-Founder & MD Americas,
Sales: Oliver Meyrick, Co-Founder & MD Asia & Europe,

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