FinovateAsia 2012 / Wipro Technologies

Presenter Profile:

How they describe themselves: Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT), is a leading information technology, consulting and outsourcing company that delivers solutions to enable its clients to do business better. Wipro Technologies delivers winning business outcomes through its deep industry experience and a 360-degree view of “Business through Technology” – helping clients create successful and adaptive businesses. A company recognized globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation, and an organization-wide commitment to sustainability, Wipro Technologies has 135,000 employees and clients across 54 countries. For more information, please visit

How they describe their product/innovation: The Wipro SmartOffers Solution powered by Intuition Intelligence’s iCube Super Relevancy engine provides bank customers with the right digital offers at the right moment that they can redeem at merchants for benefits/discounts at the time of purchase. These offers are merchant or bank funded at the bank’s preference. The main differentiator for the SmartOffers solution is that unlike the aggregator centric models currently in practice in the market, the solution champions the bank centric offer model. Wipro believes the aggregator centric model does not bring significant benefits to the bank or the bank’s customers and banks actually face significant disadvantages since the aggregators control the entire lifecycle of offer creation and consumption. Aggregators can also access significant customer spend and preferences data, which they may or may not be willing to share. Banks therefore are left only as participants in the entire value chain. The Wipro solution intends to give the power back to the bank.


Press: Atul Mathews, Marketing Manager, Banking,

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