How they describe themselves: TIBCO Software Inc. (NASDAQ:TIBX) is a provider of infrastructure software for companies to use on-premise or as part of cloud computing environments. Whether it’s optimizing claims, processing trades, cross-selling products based on real-time customer behavior, or averting a crisis before it happens, TIBCO provides companies the two-second advantage™ – the ability to capture the right information at the right time and act on it preemptively for a competitive advantage.
More than 4,000 customers worldwide rely on TIBCO to manage information, decisions, processes, and applications in real-time. Learn more at www.tibco.com.
How they describe their product/innovation: TIBCO is demonstrating a series of real-time events of a customer (e.g., proximity to a merchant, salary being deposited into account, browsing of offers, booking a flight, reserving a hotel, etc.) and how these events are tracked and relevant contextual offers are sent to the customer in real-time.
The bank can then track a complete real-time 360-degree view of the customer via an interactive dashboard. External events (e.g., location, proximity, etc.) will be simulated, and real-time interactions via a mobile device will be demonstrated by TIBCO.
Demonstration includes the merchants’ view of opportunity streams on the dashboard.
Bus. Dev. & Sales: June Lee, Regional Director, SEA, (o) +65 6304 2482, (m) +65 9147 1516
Press: YL Tang, Field Marketing Manager, (o) +65 6304 2468, (m) +65 9785 4554