FinovateAsia 2012 / Strands Finance

Presenter Profile:

How they describe themselves: Strands Finance is a global provider of innovative Personal Finance Management (PFM) solutions to leading financial institutions including PostFinance, BMO Bank of Montreal, ING, and BBVA. Strands Finance’s award-winning technology is delivered through a scalable and highly customizable solution, Strands PFM. Strands PFM gives banks the ability to gain new customer insights, further engage customers, acquire new customers, and improve cross-selling.

Strands Finance is headquartered in San Francisco and has offices in the U.S. and Spain.

How they describe their product/innovation: Strands Finance is presenting new “What If” functionality that takes PFM historical data and makes it relevant for the future. Users will gain greater insight and control of their financial health with little to no effort. For banks, the data is invaluable to better advise their customers. Strands has developed and leveraged pattern identification algorithms that help model future scenarios and the impact to the user’s short-term cash flow and long-term net worth.


Bus. Dev. & Sales: Edward Chang, CEO,
Press: Eric Dunstan, VP Marketing,

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