FinovateAsia 2012 / UBank

Presenter Profile:

How they describe themselves: UBank was launched in October 2008 and is developed and backed by the financial strength and global capabilities of National Australia Bank Limited (NAB). Although a part of NAB, the ideas, people, philosophy, and brand are uniquely UBank. UBank aims to simplify banking – being entirely online and over the phone. UBank currently offers UHomeLoan, high-interest online savings accounts such as USaver, and a range of high interest Term Deposit accounts (which can be used by Self Managed Super Funds), and has new products under development.

How they describe their product/innovation: Econography is the study of spending profiles of a population of a region and the culture of its people, down to the postcode level, including consumer and business spending by age, location, family status, income, and spend. Econographic trends describe the historical changes in spending (for example, the average spending in a category such as “Eating Out” may increase or decrease over time). People Like U is an econographic tool that gives consumers the ability, for the first time, to compare their own spending to the actual spending habits of other Australians.


Press: Andrew Maxey, Communications Manager, UBank,,
0061 (0) 467 748 567

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