FinDEVrNewYork 2016 / Braintree

Presenter Profile:

We provide the tools people need to build businesses. We make it possible for companies all over the world to accept payments online and let customers make a purchase with one touch. So an engineer in London can launch his latest mobile venture in Sydney. And a student in New York can pay her rent. We build the technology. You make it meaningful with your ideas and innovations.


A Credit Card Form Walks into a Bar . . . (Making Beautiful Credit Card Forms)

Who ever said building a credit card form was complicated/boring? Increasing check-out conversion is part art, part science, part design, and part engineering. I’ll walk through some bad examples and show you how you can use some cool tricks, tips and best practices to decrease shopping cart abandonment. At the end of this talk expect to be able to make the most fun, enjoyable and seamless checkout experience ever.

What You’ll Learn

  • Design patterns, tools, tips, tricks and other developer resources you can use to build a great checkout experience.
  • Case studies on companies that made changes to their checkout flow that resulted in increased customer revenue.
  • Examples of great checkout experiences and some not so great checkout experiences that we can learn from.


Justin Woo, Developer Evangelist  |  @jzwoo  |  |  425.591.2367

Justin Woo is a Developer Evangelist at Braintree / PayPal and has been programming ever since he got his first IBM XT running DOS. He loves writing mobile applications (especially hybrid-HTML5 applications) and wishes everything could be done in LISP.

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