Upgrade Pack Opens Singapore Office, Appoints New COO

Travel upgrades startup Upgrade Pack announced its expansion into Asia Pacific with the launch of a Singapore office and the appointment of a new regional COO.

Toby Berger, Upgrade Pack’s new APAC COO

Toby Berger (pictured) will serve as Upgrade Pack’s new APAC COO. Berger, who has spent the last decade working in the Asia Pacific region, has served in executive roles in Google and Expedia. He will be responsible for overseeing the rollout of customer rewards and loyalty across the Asia Pacific region.

“Singapore represents the perfect base for our first phase of international expansion,” said Upgrade Pack CEO Craig Unsworth. The city-state has firmly established itself as a global technology and finance leader, and with many of our potential banking and corporate clients here, this new office enables us to demonstrate the value Upgrade Pack delivers as a differentiated customer loyalty and employee benefit offering.”

Upgrade Pack offers a way for banks, credit card companies, or employers to enhance and build loyalty among their clients and employees. The company offers access to discounted upgrades on flight and hotel upgrades that are not available to the general public.

To accomplish this, Upgrade Pack is directly integrated with airlines and hotels to offer exclusive access to purchase unbooked upgrade inventory a discount. During the company’s appearance at FinovateEurope earlier this year, Unsworth demonstrated the process of upgrading to a first class ticket on an upcoming flight for a 30% discount.

Upgrade Pack is available in the U.K., the U.S., Canada, Singapore, Hong Kong, and Switzerland. The company is headquartered in London and has raised $3.61 million (£2.9 million).

Upgrade Pack will demo its technology at FinovateAsia in Singapore next week. If you’re in the area, be sure to stop by the Marina Mandarin on October 14 and 15 and check it out. Tickets are still available.

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateAsia Sneak Peek: Upgrade Pack

A look at the companies demoing live at FinovateAsia on October 14 through 15, 2019 in Singapore. Register today and save your spot.

Upgrade Pack is a market-first platform for exclusive travel upgrades. The company helps financial institutions reward their most valued customers while also driving incremental card revenue.


  • Brand differentiation by providing customers with exclusive upgrade offers in real time
  • Highly scalable platform technology, no complex integration
  • Purchase data aids future customer segmentation

Why it’s great
Upgrade Pack helps you optimize the latest platform technology to deliver product innovation that will retain and attract the most high value customers.


Urchana Moudgil, Co-Founder and Group COO
Moudgil has held senior finance roles in leading consultancy firms. Her experience in financial management and operations has helped Upgrade Pack raise £3 million and scale internationally in just a year.

Tobias Berger, COO-Asia Pacific
A digital leader with 20 years of experience, Berger has built and led digital innovations within APAC for brands including Expedia and Google, with a recent focus on platforms and commercial strategy.

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This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.