FinovateEurope 2019 / Upgrade Pack

Presenter Profile:

How they describe themselves: Upgrade Pack is a rapidly growing startup. We provide a new type of loyalty solution used by some of the biggest and most innovative financial services companies in the world to retain and reward their most valued customers.

Upgrade Pack operates on the edge of FinTech – innovating within payments, data, and e-commerce; but borrowing consumer behaviour from sectors such s Retail, Luxury, and Travel.

We offer our clients a unique, innovative and differentiated loyalty service that their best customers will truly value, as well as a means of driving incremental spend and share of wallet for our clients.

How they describe their product/innovation: Upgrade Pack’s loyalty platform is specifically designed for banks and credit card issuers.

Our industry-first app helps our clients to retain and attract customers by offering exclusive and discounted upgrades on flights and hotels that they deliver to their most valuable clients as the ultimate loyalty mechanic.

Our technology connects airlines and hotels directly with our users (your customers) to facilitate an easy and fast discount on unsold premium seats and rooms.

Our ‘plug and play’ API based platform requires no integration with bank-side IT and our mobile-first approach allows for 24 / 7 ‘palm of your hand’ interaction for your customers.

Product distribution strategy: Through financial institutions


Bus. Dev.: David Addison, Head of Financial Services,
Press: Louise Naqvi, PR Manager,, +44 739 434 5189

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