Starting this week, NatWest is making it easier for clients to get the help they need to make their banking experience easier. The initiative is called Banking My Way and provides a single place for customers of the U.K.-based bank to input their preferences so that they are addressed across all channels.

The preferences are divided into two sections, About me, which addresses vulnerabilities or disabilities such as being visually or hearing impaired, and Support me, which focuses on how the bank can support the user, such as speaking slowly and clearly or not assuming a gender when addressing them.

“Banking My Way will allow you to tell us more about your current circumstances and the difficulties that you are facing with your banking,” NatWest explained on its website. “This will allow you to also tell us about the support you require, and we will ensure that this information is shared with our teams to support any further interactions that you have with us.”

Clients can input or change preferences online, in a branch, or via phone. In order to ensure information is up-to-date, users will be asked to review their preferences on an annual basis.

This is an amazingly simple idea, but because it is a pull, rather than a push approach, it may be lost on some consumers. That said, NatWest will have the best response rates with this system if it is implemented as part of the onboarding process, instead of being structured as a separate item customers need to register for.

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You’ve likely heard the phrase, “every company will become a fintech company.” That’s because the banking-as-a-service model has officially taken off and is helping companies across all industries offer their customers a variety of banking options.

Perhaps that’s what Alviere was thinking in creating its new flagship offering, The Hive Platform, which it distinguishes as a Financial-Services-as-a-Platform (FsaP) tool. Hive allows businesses to choose from a range of seven financial services offerings– including banking and treasury application services; payment processing and cross border transactions; debit, prepaid, and credit issuing services; identity, risk, and fraud management services, business intelligence and analytics, customer communication tools, and mobile technology– and enables them to easily integrate their own branded tools into their existing business via an API.

“We know from our own experience the pain it takes to get a financial service to market, so we launched Alviere and The HIVE to help companies like us to alleviate the pain,” said Yuval Brisker, co-founder and CEO of Alviere. “We’re excited to announce the launch of The HIVE, which is the most advanced and complete Financial Services as a Platform (FsaP) on the market today. It’s much more than Banking-as-a-Service, incorporating many more capabilities than similar offerings.”

The Hive Platform also solves one of the biggest hurdles for companies delivering financial services– regulations. That is because it is already designed to be deployed in any geography with any regulatory framework.

Offering businesses financial services is a good move because it allows companies to focus on their core competency while providing access to valuable financial services. In addition to keeping customers happy, delivering financial services helps businesses by creating a stickiness that will drive customers back to their business, website, or app more frequently.

Founded by Yuval Brisker and Pedro Silva, Alviere is now available to businesses in Canada and the U.S. The company plans to be available in more geographic regions by year-end.

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Led by David Marcus, co-creator of Facebook’s cryptocurrency project Libra, Facebook Financial is the social media giant’s latest effort to enhance the company’s payments initiatives.

Facebook has not made an official announcement about Facebook Financial – referred to internally as F2. Reporting at both MarketWatch and Bloomberg suggests that the new unit will also feature Stephane Kasriel as payments vice president. Kasriel comes to the project from Upwork, where he was CEO. Marcus currently runs Novi, a division of Facebook that is developing a digital wallet for Libra, and will continue in that capacity as Novi moves under the F2 umbrella.

“We have a lot of commerce stuff going on across Facebook,” Marcus told Bloomberg earlier this week. “It felt like it was the right thing to do to rationalize the strategy at a company level around all things payments.” Notably, Marcus has significant payments experience, having been PayPal president from 2012-2014.

Facebook Financial will also handle WhatsApp Pay, recently launched in Brazil, and Facebook Pay, the social media platform’s e-commerce payment system. Engadget’s reporting on the conversation surrounding the new division noted that Facebook sees unifying payments on its different platforms as key to boosting value for advertisers and increasing in-app transactions.

The discussion over Facebook Financial comes just a week after the firm announced another e-commerce-friendly initiative: a Commerce Accelerator that will partner with 60 startups from countries in Europe, the Middle East, Africa, and Latin America to help build out Facebook’s online marketplace.

“In this critical time, Facebook is doubling down on commerce and accelerating its work to enable every business to sell online and help people gain inspiration and discover and buy the products they love. We can’t achieve this alone,” the company announced in a blog post, “so we are looking for startups to build technology with us.”

Zuckerberg himself has praised the role of payments in Facebook’s future. In a recent earnings call, the Facebook CEO noted that “as payments grow across Messenger and WhatsApp, and as we’re able to roll that out in more places, I think that that will only grow as a trend.”

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