This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
Last week, we showcased five companies—all led by female CEOs—who demonstrated their latest innovations at FinovateEurope in London in February. Part of Finovate’s annual Women’s History Month commemoration, the post not only highlighted the achievements of women in fintech, it also helped introduce five new companies to our Finovate audience.
With that last point in mind, we’re thrilled this week to introduce you to some of the women who will be leading their companies on the Finovate stage next month at FinovateSpring in San Diego, May 7 through 9.
First, meet the two companies—Cinareo Solutions and Cratoflow—that were selected to participate at FinovateSpring as part of our Female Founder Scholarship program. Second, we introduce two additional companies—Penny Finance and Instarails—both with female CEOs, and both slated to demo their latest innovation at FinovateSpring next month.
Elliott (LinkedIn) is CEO and Co-Founder of Cinareo Solutions, a SaaS platform that provides capacity planning for agents and support staff, financial management, what-if scenario modelling, and multi-skilling simulation.
Founded in 2022 and headquartered in Toronto, Ontario, Canada, Cinareo Solutions sets a new standard for workforce planning and decision support for multi-channel contact centers. This provides robust and pro-active resource planning and financial analysis to cost-efficiently manage front and back-office staff, as well as all support staff.
Patel (LinkedIn) is CEO of Cratoflow, a company that helps organizations to save up to 110 hours a week, reduce errors, and acclerate payments, enabling faster decision-making and driving operational efficiency and cost savings.
Based in Anaheim, California, and founded in 2021, Cratoflow offers a no-code financial workflow solution that centralizes and simplifies complex daily accounting processeas with an intuitive user interface. The platform leverages machine learning and AI to sync with third-party financial systems to systematically complete revenue, banking, and expense entries.
Sagar (LinkedIn) is founder and CEO of Instarails, a global payment network infrastructure that helps credit unions, community banks, and businesses attract and retain more clients while accelerating revenue growth,
Founded in 2022 and headquartered in Atlanta, Georgia, Instarails leverages blockchain technology to make direct, real-time, cheap, inclusive, and transparent payments. Clients connect to Instarails’ network via SaaS API and send transactions. These transactions are routed through Instarails’ network and recipients get funds instantly through their bank, e-wallet, or via cash pickup.
Cole (LinkedIn) is CEO and Founder of Penny Finance, an online financial planning engagement engine that attracts, retains, and services the digital generation of credit unions and community banks by providing tailored education, resources, rewards, and services to their members and customers at large.
Headquartered in Boston, Massachusetts, and founded in 2020, Penny Finance connects the dots between a financial institution’s products and services and member and customer needs, all while creating efficiency for their marketing organizations.
FinovateSpring 2025 kicks off May 7 through 9 in San Diego, California. Visit our FinovateSpring hub today to learn more about our emerging speaker lineup, demoing companies, and how to plan your visit to Finovate’s first conference in SoCal!
This is the week fintech has been anticipating for years. Klarna filed its F-1 prospectus document late Friday, anticipating it will raise at least $1 billion at a $15 billion valuation with its IPO. We won’t know the official valuation figures until Klarna prices shares, which may take around a month, however. While we wait, let’s dive into this week’s fintech news. We’ll continue adding news to this post throughout the week, so stay tuned!
Small Business Financial Management
Small business credit card and spend management platform Capital on Tappartners with bank payment firm GoCardless for Variable Recurring Payments (VRPs).
CredibleX is integrating Mastercard’s Small Business Credit Analytics (SBCA) API into its embedded financing platform to enhance SME credit access in the UAE and EMEA region.
SBCA uses anonymized, item-level transaction data to help lenders assess small business financial performance, enabling faster underwriting, reduced risk, and improved loan terms.
This partnership aligns with Mastercard’s goal of driving financial inclusion, leveraging advanced analytics to help small businesses secure working capital despite limited credit history.
Working capital financing platform CredibleXannounced this week that it has partnered with Mastercard. The Abu Dhabi-based company is integrating Mastercard’s Small Business Credit Analytics (SBCA) into its embedded financing tool.
The integration will offer CredibleX enhanced data-driven insights based on anonymized and aggregated transaction data. Leveraging this new data in a unique way with SBCA will empower small and medium businesses to have greater access to financing.
Mastercard launched its SBCA API last April as part of an effort to enhance tools for acquirers in identifying and mitigating potential risks during onboarding and daily operations. SBCA solicits consent from the small business client to leverage data-driven insights to help assess the company’s financial performance. SBCA leverages business performance data to help lenders evaluate key questions about a small business’s financial health.
With SBCA integrated into its embedded financing tool, CredibleX will be able to help make more informed lending decisions, reduce underwriting time, and enhance risk management. “This partnership with CredibleX underscores Mastercard’s commitment to supporting the SME ecosystem in the UAE,” said Mastercard EVP of Services in EEMEA Selin Bahadirli. “SBCA is a game-changer, offering unparalleled insights into small business performance. Together, we aim to empower SMEs with better credit access, improved loan terms, and enhanced opportunities for growth.”
Adding enhanced data will also help CredibleX improve access to credit across the EMEA region. Because Mastercard’s SBCA will offer CredibleX a more comprehensive evaluation of a business’s financial health, it will also drive financial inclusion for small businesses with previously limited access to working capital because of their limited credit history or lack of formal documentation.
“This partnership is a testament to our shared vision of enabling financial inclusion and innovation,” said CredibleX Co-Founder and Chief Product Officer Hassan Reda. “By combining CredibleX’s expertise in lending with Mastercard’s advanced analytics, we are setting a new benchmark for data driven SME financing in the region.”
Founded in 2023, CredibleX offers embedded insurance, embedded invoice finance, embedded POS finance, and B2B channel finance tools. The solutions help any organization that services SMB customers to add lending solutions under their brand. CredibleX raised $55 million in funding last December from Further Ventures. Anand Nagaraj serves as CEO.
Bilt Rewards is acquiring Banyan to enhance its neighborhood commerce platform with item-level receipt data, enabling hyper-personalized rewards.
Banyan’s tier three data will allow Bilt to expand into new merchant categories like grocery and gas, automate FSA/HSA reimbursements, and deliver targeted rewards based on residents’ specific purchases.
Financial terms of the deal were not disclosed and Banyan will continue to operate independently after the acquisition is finalized.
Rent payment rewards program Bilt Rewards is acquiring item-level receipt data company Banyan to enable hyper-personalized rewards. Financial terms of the deal were not disclosed.
Bilt Rewards offers a loyalty rewards program and credit card that allows renters to earn points when they pay their rent, building credit with every payment. With no annual fee, the Bilt Mastercard credit card also allows cardholders to earn points on select dining experiences, rideshare purchases, and travel purchases. These points can be redeemed for travel, fitness classes, home decor, and even a down payment on a future home.
“This acquisition represents a major step forward in our mission to transform how residents engage with their neighborhoods,” said Bilt Rewards Founder and CEO Ankur Jain. “By further incorporating Banyan’s item-level intelligence into our platform, we’re able to create truly seamless experiences that drive value for both our members and our network of over 40,000 neighborhood merchants. This is about making commerce more meaningful, more personalized, and more rewarding exactly where people live.”
Since it was founded in 2019, Banyan has analyzed more than 20 billion receipts and processed hundreds of billions of dollars in spending. Bilt Rewards will use Banyan’s item-level receipt data, also known as tier three data, to improve its neighborhood commerce rewards platform by enabling hyper-personalized rewards.
Some of the new capabilities that Banyan’s tier three data capabilities will unlock include:
Extending Bilt’s FSA/HSA program to more neighborhood merchants by automatically identifying potentially eligible purchases, and filing for FSA/HSA reimbursement.
Enabling neighborhood merchants to offer personalized rewards on home essentials when Bilt members move into a new neighborhood.
Allowing consumer packaged goods companies to offer targeted rewards when residents purchase specific products at neighborhood merchants.
Helping Bilt to expand into new merchant categories beyond dining, fitness, and pharmacy to include grocery, gas, parking, and more in order to create a comprehensive neighborhood commerce network.
“Our expansion with Banyan allows us to bring neighborhood commerce to life in ways that weren’t previously possible,” added Jain. “We’re creating an ecosystem where the barriers between earning and using rewards disappear, and where the value of being part of our network increases dramatically for every participant.”
Logistically, Banyan will continue to operate independently after the acquisition is finalized. Founder and CEO Jehan Luth will remain at the helm while helping Bilt to enhance the neighborhood commerce ecosystem. New Jersey-based Banyan most recently demoed at FinovateSpring 2022.
Tier three data is often considered the holy grail for data aggregators like MX, Finicity, and Yodlee because it offers insight into exactly what consumers are buying, and not just where they are spending. This is valuable when it comes to analyzing consumer spending at big box retailers such as Walmart, Target, and Costco, where a single transaction could contain anything from vitamins to electronics. Understanding specific, product-level spending allows financial services, merchants, and marketing platforms to create personalization strategies that include hyper-targeted offers and ultimately drive engagement and increase conversions.
However, the rise of e-commerce and AI-driven analytics has reshaped the demand for tier three data. That’s because ecommerce merchants already collectstructured purchase data, eliminating some of the guesswork that traditional financial data aggregators rely on. The real value lies in combining AI with receipt-level data to create automated marketing and loyalty solutions that leverage machine learning to help merchants and marketing service providers analyze transaction patterns, predict future purchases, and deliver personalized promotions in real time.
PayPal, which launched its Smart Receipts tool earlier this year, is a prime example of this. With Smart Receipts, merchants can embed AI-powered personalized offers directly into digital receipts, ensuring that consumers receive targeted promotions based on their actual purchases. Unlike traditional receipt scanning apps or rewards programs, Smart Receipts dynamically adjusts offers after the transaction to suggest relevant products, cross-sell complementary items, and drive repeat purchases.
Open banking was expected to revolutionize financial services in Europe, but years after its introduction, adoption has fallen short of expectations. While regulation like PSD2 laid the groundwork for greater financial data sharing, the actual implementation of open banking has been fragmented, inconsistent, and underwhelming. Many financial institutions still treat open banking as a compliance exercise rather than an opportunity for innovation, leaving consumers and businesses with limited, disjointed experiences instead of the seamless financial ecosystem that was promised.
In this exclusive interview recorded at FinovateEurope 2025, David Barton-Grimley, Strategy Director at 11:FS speaks with Finovate VP Greg Palmer to discuss why open banking has floundered in Europe, the underlying issues slowing adoption, and what needs to change for it to deliver on its full potential. From poor API standards to a lack of clear monetization strategies, Barton-Grimley explores some of the underlying implementation issues and addresses how financial institutions can shift their approach to make open banking work for both consumers and businesses.
“Too often the conversation about open banking is very binary,” Barton-Grimley said. “Is it successful, and what does success even mean in this category? It is growing, and we are seeing year-on year multi-digit uptake of it as people are getting used to it and using it.”
11:FS is a digital financial services consultancy that helps banks, fintechs, and businesses stay current with changing demands. The company is known for its deep industry expertise, research, and advisory services that help financial institutions design and launch truly digital financial products. With a mission to make financial services “truly digital” rather than just digitized versions of old models, 11:FS works with some of the biggest names in banking and fintech to drive real innovation in open finance, embedded banking, and digital transformation.
As Strategy Director at 11:FS, David Barton-Grimley specializes in helping banks and fintechs navigate the evolving financial landscape. He has advised financial institutions on how to build better digital banking experiences and leverage open finance as a competitive advantage. At 11:FS, Barton-Grimley works closely with financial services leaders to develop and execute strategies that drive growth, customer engagement, and long-term success in an increasingly digital-first world.
Rocket Companies is acquiring real estate platform Redfin for $1.75 billion.
Rocket anticipates that adding Redfin into its offerings will create a more seamless home-buying experience by integrating home search, real estate brokerage, and mortgage financing.
The acquisition brings Redfin’s 50 million monthly visitors, 1 million active listings, and 2,200+ real estate agents into Rocket’s ecosystem.
Rocket Companies is ready for takeoff with its latest acquisition today. The Michigan-based corporate group announced plans to purchase real estate brokerage website Redfin for $1.75 billion.
Washington-based Redfin was founded in 2004 and is now one of the most recognized real estate search and brokerage platforms. The company hosts more than 1 million for-sale and rental listings, as well as a brokerage that consists of more than 2,200 agents.
“Rocket and Redfin have a unified vision of a better way to buy and sell homes,” said Rocket Companies CEO Varun Krishna. “Together, we will improve the experience by connecting traditionally disparate steps of the search and financing process with leading technology that removes friction, reduces costs, and increases value to American homebuyers.”
Rocket Companies consists of 11 separate brands, including Rocket Mortgage, Amrock, Rocket Money, Rocket Loans, Lowermybills.com, and others. Rocket has been around for 40 years and currently provides home financing in all 50 states.
Rocket anticipates that integrating Redfin’s home search and real estate agent network with its mortgage origination and servicing capabilities will offer users a more seamless experience, as Redfin will bring home search capabilities to Rocket’s mortgage financing and closing processes.
Specifically, Rocket will benefit from Redfin’s almost 50 million monthly visitors, 1 million active purchase and rental listings, and its 2,200+ real estate agent employees across 42 states. Rocket expects that, after its combination with Redfin, it will achieve more than $200 million in projected, annualized savings by 2027, including around $140 million saved from eliminating duplicate expenses.
“Rocket and Redfin’s approaches to lending and brokerage service have always been two halves of one vision to make the whole home-buying process magical,” said Redfin CEO Glenn Kelman. “We want a customer to be able to check her phone to find out what she can afford, see which homes are just right for her, schedule a tour with a local, expert Redfin agent, and get pre-qualified for a loan, all in a matter of minutes. Varun and I see how much better real estate could be when AI guides customers not just through that first step in their search, but all the way home, through the sale, the loan and then a lifetime of accumulating equity and wealth.”
Rocket Companies’ acquisition of Redfin is a major move in mortgagetech, which has generally remained one of the least disrupted subsectors of fintech. This is good news for consumers, who have traditionally had to navigate multiple fragmented steps to purchase a home. By bringing Redfin’s search and brokerage capabilities under its umbrella, Rocket will help streamline the home buying journey and create a more approachable experience, especially for first-time buyers.
The move also positions Rocket to capture more mortgage business at a time when refinancing demand has declined due to higher interest rates. Integrating Redfin’s platform and user base could significantly increase its share of purchase loans, allowing the company to compete more effectively against traditional banks and other real estate fintechs.
FinovateSpring 2025 takes place in San Diego on May 7 through May 9. Register to attend by March 28 and save $400.
FinovateSpring is making it’s SoCal debut this May with an unmissable showcase featuring over 50 trailblazing fintech innovations.
With just 7 minutes each, they’ll unveil the cutting-edge technology shaping 2025 and beyond.
This year’s carefully curated demo lineup dives into technology trends including:
Third-party risk management for FI vendors
Contact center capacity planning
Earned-wage access and pre-emptive pay gap planning
BaaS from retail and commercial angles
Enhanced compliance workflows that scale
Streamlined KYC/B through biometrics and automation
Agentic AI for improved customer experience
. . . and much more!
Join us to develop a strong foundation for your fintech success early this year.
Demo applications are still open to those driving innovation in financial services. Whether a startup, bank, public entity, or established leader–all organizations can demo.
With main stage speaking, plug-and-play expo stand, speaker passes, lead generation reports, coaching calls with Finovate’s host and resident expert, and marketing and media exposure, this is unparalleled exposure with a high ROI. Apply now.
AI-powered digital vault provider FutureVault has raised $3 million in equity capital. The funding boosts the fintech’s total capital raised to $31 million, and will be used to accelerate the development of new product functionality, continue innovating in the use of AI and Large Language Models (LLMs), drive additional advancements in workflow automation, and strengthen the company’s position as the pioneer of Client Life Management Vault solutions.
“We are grateful for the confidence our existing and new shareholders have in our enormous business opportunity,” said FutureVault CEO Daniel Kenny. Company founder and executive chairman G. Scott Paterson added, “The aggregation of critical documents into a digital vault, when coupled with AI, is changing the face of financial services, advice delivery, and client engagement.”
Digital vaults play a key role in the modern technology stack for companies in financial services and wealth management. In the same way that physical vaults store and protect valuable assets—such as cash, jewelry, and important documents—digital vaults safeguard valuable digital assets, such as files and documentation. Digital vault technology enables firms to better organize, manage, store, and deliver client-facing documents, onboard and retrain customers, attract talent, manage compliance and audit readiness, and ultimately enhance engagement with both new and existing clients.
FutureVault’s platform leverages AI to provide document summaries, keyword extraction and expiration date recognition, contextualized action items and more. Users can extract structured and unstructured data to power workflows and enterprise-wide intelligence. The platform provides secure document exchange and helps firms maintain data security and compliance via better recordkeeping governance and streamlined audits.
“Digital vault platforms are becoming the next iteration and the future of secure document management by providing firms (and their advisors) accountability, efficiency, structure, compliance, and protection—all areas that enable organizations to scale document management practices across the many levels of their organization, and most importantly, to extend and enhance the value proposition delivered to their clients,” FutureVault CMO Kristian Borghesan said.
Founded in 2015 and headquartered in Toronto, Ontario, Canada, FutureVault made its Finovate debut at FinovateFall 2016 in New York. Today, the company boasts more than 150,000 client vault accounts, 4,000+ partner professionals, and more than $600 billion in assets under management of partner firms. FutureVault serves investment dealers, RIAs and advisors, family offices, banks and credit unions, insurance companies, accounting firms, and more.
FutureVault began the year by teaming up with Canadian wealth compliance technology provider PortfolioAid. The partnership combines PortfolioAid’s wealth compliance technology with FutureVault’s Client Life Management Vault and Digital Vault to establish a new benchmark for digital document management, compliance transparency, and an enhanced client value proposition.
“Data embedded within documents is worth more than raw data,” FutureVault CEO Daniel Kenny said. “With FutureVault’s AI-powered Digital Vault construct, we’re enabling enterprises, advisors and their clients to tap into this data like never before—driving unprecedented advisor-client engagement and streamlining operational workflows. Our partnership with Sam Webster and the team at PortfolioAid will materially transform the modern wealth enterprise’s ability to deliver a more personalized, seamless, and compliant client experience.”
This past Saturday marked International Women’s Day, but if you missed it, I’ve got good news: Women’s History Month is celebrated throughout the month.
In the US, Women’s History Week was first celebrated in 1982, and this commemoration of women’s history was extended to the full month of March four years later. To learn more about the history of International Women’s Day and Women’s History Month—and their fascinating origins in European and women’s labor history—check out this primer from Time.com.
Here at Finovate, we have recognized the accomplishments of women in fintech and financial services for more than a decade. In both our conferences and on the Finovate blog, we have endeavored to showcase women who have founded and led some of the most innovative companies in our industry.
With this in mind, Finovate is once again proud to recognize the women who introduced themselves and their companies to our FinovateEurope audience this past February.
Kurt (LinkedIn) is a co-founder at AQ22, leading the growth of an agentic banking orchestration platform that transforms financial workflows with AI-driven automation globally.
Founded in 2024 and headquartered in Vilnius, Lithuania, AQ22 automates and accelerates up to 90% of commercial lending processes.
Botskina (LinkedIn) is an award-winning serial founder, Oxford-trained AI scientist, and banking lawyer with 10+ years of expertise in safe, explainable AI, and compliance for the financial sector.
Founded in 2020 and headquartered in London, England, Deriskly empowers organizations to enhance customer trust, reduce compliance risks, and optimize engagement via AI-driven insights to create clear, effective, and customer-centric financial communications.
Dunne (LinkedIn) is a seasoned executive whose expertise lies in the financial services and fintech/regtech industry. She has a proven track record in growing and building businesses and fostering relationships.
Founded in 2020 and headquartered in Dublin, Ireland, Dimply helps banks and credit unions unlock greater value from their data and create beautiful, personalized, insightful, and resonant embedded financial experiences.
Dang (LinkedIn) is a former Asia investment researcher, Uber data scientist, an experienced entrepreneur, and YC alum.
Founded in 2024 and headquartered in San Francisco, California, Mati Labs helps financial institutions transform and grow by enabling AI adoption with robust data foundations, ensuring security and compliance, and fostering knowledge-based innovation.
Franch (LinkedIn) has more than a decade of experience in artificial intelligence and business leadership, working with organizations of all sizes to drive business growth through digital transformation.
Founded in 2024 and headquartered in Montreal, Canada, PromoComply streamlines compliance for financial promotions, cutting down significantly on the time and cost of maintaining compliant marketing, so organizations build trust with consumers and regulators.
The arrival of Daylight Savings Time in much of the West is yet another reminder that Spring is right around the corner. Here’s Finovate’s Fintech Rundown with some fintech news—including some funding and partnership news from a handful of long-time Finovate alums—to help you get caught up on the latest updates and announcements in our industry.
Worthsecures $25 million investment led by TTV Capital to drive major enterprise growth and expand workflow automation solutions.
Dwolla announces the general availability of its expanded integration with Plaid, allowing its clients to leverage Plaid’s instant account verification and real-time balance check and pay-by-bank payments.
What happens when an ongoing revolution in payment innovation meets a regulatory regime determined to ensure secure and safe transactions for individual consumers, business entities, and even governments? This is the payments landscape in the UK and EU in 2025. As a proliferation of payment options promises to streamline banking and commerce, regulators, fintechs, and financial services companies are looking for ways to make sure that the challenges to these new payment options—from technical complexity to new forms of fraud and financial crime—are met.
To discuss these and other issues involving payments and the emerging regulatory environment, we caught up with Stuart Neal, Chief Executive Officer of Boku. Appointed CEO in January of 2024, Neal previously served as the company’s Chief Financial Officer and Chief Business Officer of Boku’s Identity Division. A champion of payment choice, Boku supports a global network of localized payment solutions, including Direct Carrier Billing (DCB), digital wallets, and account-to-account connections. Founded in 2008, Boku is headquartered in London.
Local Payment Methods (LPMs) have proliferated around the world over the past decade. Socially and technologically, what has powered this growth?
Stuart Neal: Local Payment Methods (LPMs) have had a meteoric rise over the past decade. It’s hard to overstate what a significant and rapid change we’ve seen, and behind it are two main driving forces: changing consumer preferences and rapid technological innovation.
Payments as an industry is finally beginning to reflect the diversity of people’s preferences around the world. And that’s a really positive development. It’s fair to say that traditional financial systems left many people and communities underserved, but LPMs—from mobile wallets in Africa to RTP schemes like UPI in India—bridge this gap, and they’re empowering billions of consumers to participate in the digital economy. This financial inclusion is great for society, for merchants and for the payments industry as a whole.
At Boku, we want to be at the heart of this transformation. People just want convenience, and we’re here to help them buy what they want, the way they want. With one of the biggest LPM networks in the world, we’re making it easier than ever for global merchants to meet consumers where they are.
Looking at Europe specifically, what role has the European Payments Initiative (EPI) played in driving this trend?
Neal: While still in its early stages, the European Payments Initiative (EPI) is playing a crucial role in reshaping the EU payment landscape. Its focus on creating a unified, pan-European payment solution, fostering instant payments, acquiring established players like iDEAL and Payconiq, and advocating for regulatory changes positions it as a future leader in European payments. By competing with global giants, EPI is pushing Europe toward a more integrated, efficient, and competitive payment system. However, full market transformation will likely take a few more years, with real change expected in 2025.
So far the EPI has excelled in laying the groundwork for this payments evolution by clearly articulating its vision and aligning strategically with the key pillars of ecommerce. By fostering strong relationships with merchants, PSPs, and issuing banks, EPI is now in a great position to effect significant change and shape the future of digital payments across Europe.
Part of this was the launch of the real-time payment system Wero last summer. Can you tell us a little about the significance of the Wero launch and how adoption has been so far?
Neal: The Wero Wallet, launched by the European Payments Initiative (EPI), serves as a strong entry into the EU market with the goal of unifying Europe’s fragmented payment landscape. Initially focusing on person-to-person (P2P) payments, Wero will expand to e-commerce in 2025 and in-store payments by 2026, offering various options such as instant payments, installment plans, and subscriptions. With the acquisitions of Dutch payment solution iDEAL and Luxembourg-based Payconiq International or the transition of the former Paylib P2P user base in France to Wero, EPI / Wero is well-positioned for success. However, EPI has opted for a phased market rollout, like what we have seen by other payment schemes in the past, starting with smaller-scale P2P launches in countries like Germany and France, while the true transformation is expected to unfold in 2025. Notably, these acquisitions continue to operate under their original brands, allowing for organic user growth before transitioning fully to Wero.
Has adoption of Wero been uniform across Europe or have some markets remained more reluctant? What distinguishes the eager adopters from the more cautious?
Neal: This is an interesting question, and one that will be clearer by the end of 2025, when we can fully assess the impact of Wero’s initial e-commerce launches. However, what we can say so far is that Wero’s adoption has been strongly shaped by key market dynamics. Starting in July 2024, users of participating German banks were able to sign up for Wero, with Belgium following suit by the end of 2024, also seeing gradual, organic growth. Around the same time, Wero benefited from a significant boost in France, where the transition from Paylib to Wero provided a built-in user base of approximately 35 million registered Paylib users. Looking ahead, the exit of local payment schemes like Giropay in Germany is expected to reshape the competitive landscape, presenting new opportunities for Wero to establish itself as a leading player in the market.
What can be done to encourage broader acceptance of solutions like Wero and less reliance on cards?
Neal: Accessibility is key to the adoption of anything. And if solutions like Wero are to be more broadly adopted, they must become more accessible for consumers and merchants. So to start with we need to integrate these solutions seamlessly into merchant payment ecosystems and do so in a way that matches–or ideally betters–the convenience of cards. You need a frictionless experience for people on both sides of the counter, as it were, if you want to drive adoption.
And then trust. When it comes to sending and receiving money, trust is non-negotiable. Wero and other solutions like it must be really secure, have robust fraud prevention, and partner with regulators to ensure compliance. When consumers and businesses feel confident, they’ll naturally shift to these modern, local payment methods.
The final piece is education and awareness. A lot of consumers, especially in places like the UK and the US, stick to cards out of habit. If it’s familiar and it works, why change right? That being said, in the last year we’ve seen a huge shift in payment habits and greater awareness and adoption of alternatives. Research by Juniper reveals that 60% of all ecommerce transactions will happen via local payment methods by 2028. To put that into context, it’s equivalent to $7 billion a year flowing through hundreds of different payment methods and away from the legacy card networks. Merchants and payment providers need to highlight the benefits of solutions like Wero—whether it’s lower fees, faster transactions, or better alignment with local preferences.
You have just concluded your first year as CEO of Boku. What are your biggest takeaways from the first year and what are you hoping for in 2025?
Neal: It’s been a whirlwind year for sure. I’m very proud of the progress we’ve made, which has been underpinned by the demand for more convenient payment solutions from consumers. From where we were at the start of 2024, we’ve positioned ourselves as one of the world’s largest and most innovative global networks for Local Payment Methods with significant expansion in key global markets and more significant launches planned for this year.
I think my biggest takeaways would be the size of the opportunity for LPMs and the interwoven nature of the industry. Collaboration is so important, between merchants, PSPs, local payment providers, and indeed consumers. All of these need to be on the same page for digital commerce to flow smoothly, which is why the breadth and depth of our network is so important.
Looking ahead to 2025, ecommerce is going to continue to grow as you’d expect. Research that we’ve commissioned actually estimates that the industry will reach an astonishing $10.6 trillion in value by 2028 (from $5.75 trillion today). Local payment methods are no longer an alternative, they are mainstream. For my part, and for Boku, our focus will be on continuing to innovate and scale our offering across Europe, APAC, Africa and Middle East, as well as some exciting planned launches for Latin America, all as part of our push and our mission to give people the freedom to buy what they want, the way they want.
Here is our look at fintech innovation around the world.
Central and Southern Asia
Indian B2B Software-as-a-Service (SaaS) company Perfios acquired financial crime detection and risk management platform Claris5.
Pakistan fintech ABHI launched its microfinance bank.
Indian insurtech InsuranceDekho raised $70 million in a funding round co-led by existing investors including Beams Fintech Fund and Mitsubishi UFJ Financial Group (MUFG).
International enablement and payments platform Nayax announced its strategic acquisition of Brazilian digital payments firm UPPay for $5.3 million.
Chilean fintech Banca.me locked in $3 million in new funding.
Asia-Pacific
CTBC Bank Philippines turned to Hitachi Asia to upgrade its digital corporate banking platform.
inDrive partnered with Fingular to launch its inDrive.Money solutions for customers in Indonesia.
Malaysia’s central bank and finance ministry granted licenses to a pair of new digital banks: KAF Digital Berhad and YTL Digital Bank Berhad.
Sub-Saharan Africa
Flutterwave secured a payment system license from the Bank of Zambia.
The Bank of Ghana and the National Bank of Rwanda inked an MoU to provide companies with a license passporting framework and cross-border payment interoperability.
Nigerian fintech ProsperaVest EGG introduced eNsc, a stablecoin pegged 1:1 to the Nigerian Naira.
Central and Eastern Europe
Lithuanian identity verification service iDenfy announced a partnership with Highvibes to help protect artists from fraud.
Online payment and checkout solutions provider Montonio expanded its partnership with Inbank to bring BNPL and Hire Purchase options to customers in Latvia and Lithuania.
Austrian Reporting Services (AuRep) teamed up with the Nasdaq to provide regulatory reporting technology and support to companies in Austria’s financial services industry.
Middle East and Northern Africa
UAE fintech Flow48 raised $69 million in combined debt and equity funding.
Egyptian fintech Khazna secured $16 million to power its expansion into Saudi Arabia.
Sadad teamed up with Mastercard to enhance digital payments in Qatar.
Expedia is partnering with fintech company Upgrade to offer Flex Pay, a BNPL solution that lets travelers pay for cruises in monthly installments, making luxury vacations more accessible.
Flex Pay supports payments across Expedia’s platforms and 750 travel and retail brands.
The partnership will assist travelers in managing their costs and will help cruise operators boost bookings, conversions, and order values.
Online travel booking company Expedia is partnering with mobile banking and lending fintech Upgrade to make its cruise booking services more accessible.
Specifically, Expedia is using Flex Pay, Upgrade’s buy now, pay later (BNPL) solution to enable travelers to pay for their cruise vacations in monthly installments. Consumers in the US and Canada will be able to book cruise experiences on 750 travel and retail brands via Expedia Cruises, Expedia.com, Travelocity.com, Orbitz.com and Cheaptickets.com using Flex Pay.
“We believe travel should be accessible to everyone,” said Expedia Cruises President Matthew Eichhorst. “With the introduction of Flex Pay, we’re not just offering payment options; we’re opening doors to experiences that once may have seemed out of reach. By allowing travelers to spread costs over time, we’re making dream cruises more attainable and enabling the exploration of the world on one’s own terms.”
Formerly known as Uplift, Flex Pay partners with Celtic Bank, Uplift, and Uplift Canada to allow travelers to finance their cruise vacation by spreading their payments over three to 24 months with no interest. While consumers benefit from a more approachable way to pay for their cruise, the cruise brands themselves also benefit. That’s because Flex Pay’s financing has proven to increase booking volume, conversion, and order value by 15% to 25%.
“This partnership builds on the success of our cruise division, which achieved a 23% year-over-year growth in bookings in 2024, driven by both increased volume and order value,” said Flex Pay President Tom Botts. “With products like no-interest loans and on-board financing, we take pride in helping partners like Expedia Group and their cruise lines expand their reach, attract more customers, and boost revenue.”
Founded in 2017, Upgrade is a digital banking platform headquartered in California. The company offers checking and savings accounts, personal loans, credit cards, and rewards programs that focus on low fees and responsible credit usage to help consumers improve their financial lives. Upgrade has served millions of customers and has facilitated over $35 billion in credit with tools such as its Upgrade Card, which encourages customers to pay off balances quickly and avoid revolving debt and build credit responsibly. Upgrade also offers cashback rewards, competitive savings rates, and credit monitoring tools, positioning itself as a customer-friendly alternative to traditional banks.
Upgrade launched the Flex Pay brand in 2024, rebranding it from Uplift. The BNPL tool serves 750 travel and retail brands, helping them to increase their customer engagement, loyalty, and consumer spending by offering more flexible payment options.
The partnership between Expedia and Upgrade is a prime example of how fintechs are expanding beyond traditional banking services into everyday spending categories, providing financial tools at the point of sale rather than only at the point of need.
The news comes at a time when the BNPL market, while not slowing, is experiencing a maturation. Regulators in the UK and Europe are more closely scrutinizing BNPL tools, while BNPL pioneer Klarna is reportedly set to file a $1 billion-plus IPO as early as next week. Despite the signs that BNPL is maturing, however, it does not seem to be slowing down, especially as consumers find themselves cash-strapped and credit-starved.
