Consumer-purchase intelligence company Cardlytics launched Syndicated Audiences to help marketers identify and reach their target audience. This is the second product rollout in the Atlanta-based company’s Product Solutions suite, which we covered earlier this year.
The new tool draws purchasing data from $1.5 trillion in consumer credit, debit, ACH, and billpay spend to go beyond identifying consumers by demographic to identify how they spend.
Cardlytics CMO Dani Cushion describes the impetus behind the new offering:
Marketers want better tools to help them more precisely reach the right consumers. We believe past purchases are the best indicator of future purchases, and Cardlytics’ Syndicated Audiences uses our proprietary purchase intelligence to help marketers improve the targeting accuracy of their campaigns.
Syndicated Audiences will originally focus on category buyers such as casual dining customers, frequent travelers and specialty grocery shoppers. Combined with Cardlytics’ Custom Audiences product, marketers can use Syndicated Audiences to segment audiences based on complex criteria, for example, consumers who spend with a brand’s top three competitors.
According to Media Post, Syndicated Audiences has launched with its first demand-side platform partner, The Trade Desk, and more partnerships are in the works.
Cardlytics demoed its geolocation application at FinovateFall 2013.
Presenters
Marc Trudeau, Principal Consultant, Banking 
