U.K. payment and loyalty app startup Yoyo Wallet entered into a major partnership agreement this week. The deal, worth $30 million, is with Greg Kidd's investment firm Hard Yaka. Well-known in the fintech industry, Kidd was an early investor in Ripple, Square, Twitter, and Coinbase.
For its end of the deal, Yoyo will integrate its commerce API with Hard Yaka's Global ID, a global user identification platform. Global ID helps users prove their identity via their electronic footprint. The tool's identity token is a key feature to help users make purchases online and in-store; this commerce element is where Global ID will leverage Yoyo's loyalty and purchasing app.
“Yoyo is the cornerstone to the global delivery of the Hard Yaka vision. We know about data – and our collaboration together will generate a boost to the Global ID movement that will shape the future of the global…