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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
An integration between two of Intuit’s top acquisitions, consumer financial technology platform Credit Karma and TurboTax tax management software, will help put the former’s new U.S. checking account – Credit Karma Money Spend – in the hands of more consumers.
The integration will provide a seamless process for getting refunds to eligible taxpayers when they file their taxes with TurboTax – and then turn those taxpayers into Credit Karma checking accountholders. Filers on TurboTax will have the ability to open a Credit Karma Money Spend account and have their refund sent directly to that new checking account. Users then can access the full Credit Karma Money experience – for example, setting up direct deposit and adding debit cards to their digital wallets – from within TurboTax. The checking account’s Instant Karma feature also encourages users to make payments with their Credit Karma Money Spend accounts by offering monetary rewards for actions like on-time credit card bill payments and automating direct deposits.
“We believe consumers should have a checking account that helps them make financial progress, which is why we created Credit Karma Money Spend,” Credit Karma founder and CEO Kenneth Lin explained. “We’re starting 2021 off by leveraging our relationship with Intuit to bring Credit Karma Money to millions of tax filers this tax season.” Lin referred to tax refunds as “the biggest paychecks” many Americans receive, and added that getting taxpayers the refunds they are owed and helping them put that money to work “(maximizing) their day-to-day spending and billpay” is a critical role the new integration will play.
Acquired by Intuit in a deal just completed in December, Credit Karma is among Finovate’s earliest alums, demonstrating its consumer credit score monitoring platform back in 2008. Now with more than 110 million members in the United States, Canada, and the U.K., Credit Karma offers a wide range of financial wellness solutions for individuals including identity monitoring, credit cards and loan shopping, insurance, high-yield savings accounts and, most recently, its new checking accounts backed by bank partner MVB Bank.
The integration news comes in the wake of a flurry of recent criticism that Credit Karma’s credit scores varied from what users were expecting when engaging with credit card companies or prospective lenders. The differences have since been explained – Credit Karma uses a credit score model, VantageScore 3.0, that not only examines factors other than those traditionally considered for FICO scores, but also can weigh like factors differently. But the issue may reflect a growing trend of popular annoyance with some of the ways fintechs are able to provide the services they do. This “Robinhood Syndrome” is a challenge that is only likely to grow as more customers – with varied expectations and financial sophistication – continue to migrate to fintech platforms.
If you have the WiFi, we’ll bring the content. This month, we’re hosting two FinovateFocus events– Connect and Roundtable. Both events are free to attend and will take place on February 25 from 9 a.m. to 11:45 a.m. Central Standard Time.
Register for these all-digital micro events and you’ll not only have access to great content, but you’ll also have the opportunity to check out the unique format and full roster of discussions and networking.
This month’s discussions will focus on the digital user experience. Now more than ever, your digital user experience is what your customers see; it shapes how they view your organization. Our dive into digital will help inform how you can leverage your UX to increase sales, create happy customers, and increase operational efficiency.
Here’s what to expect at each event:
FinovateFocus Connect
This event maximizes your time by bringing you nine presentations and nine meetings, all within the span of an hour. The platform will alternate between three-minute presentations and three-minute meetings, which are pre-assigned based on common interests.
FinovateFocus Roundtable
This discussion-based event includes your choice of two moderated, 30-minute roundtables with 15 minutes of networking before and after each roundtable conversation. To encourage engagement, each roundtable is limited to eight participants each.
Roundtable discussions for this month’s event include:
Earning customer trust in the digital age
Future of payments –are we turning into a cashless society?
Effective customer acquisition, engagement, and retention – the Experience Age
Boosting CX in banking with AI – conversation banking: exploring back-end technologies
Authentication, biometrics, and digital identity in digitized society
Chatbots, AI, automation as a platform for revolutionizing the CX
Personalization and customization with data in the banking and payments industry
Insights into how to support financial futures for customers in a post-COVID-19 world
Customer Service NOW
Video banking as a preferred means of customer communication
What do customers want – Meeting customer needs
APIs and Open Banking – Putting the customer in the driver’s seat
FinovateFocus starts on February 25. The Connect portion will run from 9 am to 10 am Central time while the Roundtable portion will run from 10:15 am to 10:45 am Central time. Both events are free to attend, so sign up early.
While you’re signing up, check out the deals for FinovateFocus sessions in March, April, May, and June available on the registration page. Sign up for a single event or purchase a bundle package to save.
Here are the topics we have planned for the months ahead:
Data analytics firm Moody’s announced plans to acquire data insights company Cortera this week. Terms of the deal, which is expected to close in the first quarter of this year, are undisclosed.
Moody’s anticipates the purchase will enhance its risk assessment capabilities. The move will also significantly extend Moody’s coverage in the SME market– the segment that serves as Cortera’s focus.
“Cortera plays an important role in helping businesses understand each other,” said President of Moody’s Analytics Stephen Tulenko. “Our customers will be able to leverage Cortera’s extensive information on small businesses with Moody’s proprietary analytic tools to make better decisions.”
Cortera was founded in 1993 and provides credit data and workflow solutions on North America-based public and private organizations. The Florida-based company maintains a database of credit information on more than 36 million businesses across the continent.
Cortera sources this data from thousands of resources and scrubs it using AI. As a result, the company is able to provide analytics, reports, and monitoring services to help inform businesses’ decisions.
Specifically, the acquisition will augment Moody’s Orbis database of private company information and enhance its KYC, commercial lending, and supply chain solutions.
Moody’s was founded in 1900 and provides data, analytical solutions, and insights to help businesses identify opportunities and manage risk. The company employs more than 11,000 people across 40+ countries. Headquartered in New York City, Moody’s is publicly traded on the NYSE under the ticker MCO. The company has a market capitalization of $52 billion.
It may not be the return of Black Wall Street. But from veteran bankers leading their institutions into the digital future to celebrities and athletes, who are leveraging their fame to encourage African Americans to take advantage of digital financial tools, the challenger banking revolution that is sweeping the globe is also creating new opportunities for banking in African American communities.
As part of our Black History Month commemoration, we’re taking a look at three, digital-first neobanks – and another that was a digital pioneer ahead of its peers – that were founded and are run by African Americans. It is especially interesting to see how all of these financial institutions both respond to the financial wellness needs of the individual while also working support African American small businesses.
It should be noted that digital banking customers who want to support black-owned banks also have the option of signing up for the online offerings of the more than 40 brick and mortar black-owned banks in the U.S. that provide digital banking services.
First Boulevard – Headquartered in Overland Park, Kansas, First Boulevard offers “Unapologetic Banking Built for Black America.” In addition to a contactless Visa debit card and P2P payments, First Boulevard also includes programs such as Early Payday, which enables account holders to get paid up to two days early, and rewards program called “Cash Back for Buying Black.” This program gives First Boulevard accountholders up to 5% cash back at participating African-American businesses.
First Boulevard charges no overdraft or monthly fees, and has no minimum balance requirements. The bank’s app features PFM tools that enable users to round up purchases to store away extra savings, as well as provie spending recommendations and real-time insights based on the user’s purchases.
“(First Boulevard’s) mission is to help Black America build wealth,” said CEO Donald Hawkins. Hawkins co-founded First Boulevard along with COO Asya Bradley, who was recently recognized as an “Inspiring FinTech Female” by NYC FinTech Women. “We are thrilled to partner with the leader in digital payments, Visa, and leverage their crypto APIs to provide another channel for the Black community to access crypto as a new asset class that can help build Black wealth,” he said.
Greenwood Financial – Founded by a host of African American notables including Civil Rights leader Andrew J. Young, rapper and activist Michael “Killer Mike” Render, and Bounce TV Network founder Ryan Glover, Greenwood Financial blends “best-in-class” online banking services with innovative strategies to support black and Latino-oriented causes and SMEs.
Greenwood borrows its name from the Greenwood District of Tulsa, Oklahoma, which featured what was called “Black Wall Street” of early 20th century black-owned financial institutions established in the wake of the Reconstruction Era.
The firm’s C-suite includes Aparicio Giddins, President and Chief Technology Officer, a former executive at both Bank of America and TD with years of work in mobile product and emerging platform management – experience that will prove critical in helping Greenwood grow.
“I wanted to start a bank out of college,” Giddens told ABC News in an interview earlier this year, adding that he was motivated in part by the fact that he observed so few African Americans in banking. In Greenwood, he recognizes the opportunity not just to increase African American representation in the industry, but to bolster the community by using black-owned banks to “recirculate dollars” back into the community.
Greenwood Financial raised $3 million in seed funding back in October. Last month, the platform announced that it has topped 500,000 sign-ups for its virtual banking solutions in its first 100 days. Greenwood’s offering includes savings and spending accounts, virtual debit cards, P2P transfers, mobile check deposit, and no-hidden-fee ATMs in more than 30,000 locations.
OneUnited Bank – In addition to being the largest African-American owned, FDIC-insured bank, OneUnited Bank also has the distinction of being a pioneer in Internet banking among black-owned banks. Founded in 1968 as Unity Bank and Trust Company with $1.2 million in capital, OneUnited Bank has grown into a multi-branch bank and community development financial institution (CDFI) with more than $680 million in total assets. And with offices in Los Angeles, Boston, and Miami, OneUnited Bank has financed more than $100 million in loans over the past two years.
This month, the institution announced its OneTransaction Campaign. In partnership with Visa, and including a free virtual financial conference on Junetheenth of this year (June 19), the initiative is geared toward convincing African Americans to choose one transaction in 2021 to improve their financial net worth. Ideas range from getting life insurance to starting an automatic savings plan to get rid of high-interest debt.
“The reality is the racial wealth gap for each family can be closed by one strategic transaction,” OneUnited Bank Chairman and CEO Kevin Cohee explained. “By encouraging our community to accomplish One Transaction in 2021, we can make financial literacy a core value of the Black community and create generational wealth.”
Last fall, OneUnited Bank announced a $10 million deposit from international biotech company Biogen. “This deposit is one of many ways we are delivering on our enhanced Diversity, Equity, and Inclusion strategy,” Biogen EVP for Global Product Strategy and Commercialization Chirfi Guindo said. “But for OneUnited’s customers, this deposit could mean allowing them to pursue their dreams or strengthening underrepresented minority businesses.”
MoCaFi – Headquartered in New York, MoCaFi (which stands for Mobility Capital Finance) is a black-owned mobile banking platform that specializes in helping members of underserved communities benefit from digital financial services. Founded in 2015 by CEO Wole Coaxum, MoCaFi combines 21st century financial wellness solutions with an equally contemporary awareness that – in many communities – both physical money and physical banking locations are a major part of the financial ecosystem. The company partners with retail stores to enable MoCaFi account holders to deposit and withdraw money from their accounts without fee.
Last fall, MoCaFi announced a partnership with Finovate alum InComm that will give members of the black-owned neobank the ability to load their MoCaFi Mobility Debit Mastercard cash at physical retail locations around the country. InComm Payments SVP of Sales Tim Richardson praised MoCaFi as “one of the fastest growing mobile banking platforms in the country” and highlighted the company’s ability to close the “cashless” payments gap for many underbanked consumers that do not have a traditional credit or debit card.
“We already know that Blacks and Hispanics spend at least 50% more on banking services than their white counterparts,” Coaxum said last summer as the company launched its upgraded banking platform. “This is not acceptable. MoCaFi is addressing structural failures in our financial system by reimagining services that ensure that all Americans have access to safe, secure, affordable, and convenient products and services.”
MoCaFi has raised $5.3 million in funding. The firm’s investors include Radicle Impact and Partnership Fund for New York City.
Klarna is taking its Buy Now, Pay Later (BNPL) platform to a logical next step. The Sweden-based company announced today it will launch a bank account offering in Germany.
This move makes Klarna the first BNPL firm to make such a move. The company will now compete with the growing roster of digital banks in Germany, including N26 and Tomorrow.
Users will receive a Visa debit card, which is available in two colors, and will have tools on the app to track, manage, budget, and analyze their spending habits. Klarna will also reimburse users for two global ATM transactions per month.
“Our focus is to provide a superior shopping experience to our consumers at the intersection of retail and banking,” said Klarna CEO Sebastian Siemiatkowski. “And we know that there’s still massive room for improvement to the way many people bank and save their money today. Users are demanding more seamless, intuitive and transparent services to meet their daily needs, but many banks still do not cater for this.”
As Siemiatkowski points out, Klarna banking will be useful for “bundling shopping and banking in one app.” However, it is difficult to see the extra value a Klarna bank account will bring to users who aren’t big on shopping. N26 touts an integration with Transferwise for easy and inexpensive foreign money transfers and Tomorrow differentiates itself with a positive approach to sustainability and social causes. Klarna, in contrast, makes shopping a more embedded experience. This isn’t necessarily a positive attribute for one’s finances.
To counteract this “spend, spend, spend” mentality, Klarna said it has plans to add savings goals to the banking app, a feature that is already available in Sweden.
A pilot of Klarna’s bank account will initially be available to the company’s “most loyal” users and will roll out to all Germany-based users “in the coming months.”
In a round led by existing investor Insight Partners, banking technology company NYMBUS has secured $53 million in new funding. The Series C round is the company’s largest funding to date, and will help it fulfill its mission of empowering banks and credit unions to leverage digital technology to create new revenue streams.
“As the pandemic has pushed digital to the forefront, more banks and credit unions have turned to Nymbus as their partner for growth,” explained Nymbus’ Jeffrey Kimball, who took the helm as the company’s CEO last September. “This new and significant investment validates a confidence in Nymbus to continue transforming the financial services industry with a banking strategy that buys back decades of lost time to speed digital innovation.”
As part of the funding, Insight Partners principal A.J. Malhotra will join Managing Director Peter Sobiloff on the Nymbus Board of Directors. In the funding announcement, Sobiloff underscored the ability of companies like Nymbus to help financial institutions bridge the gap between their digital goals and their legacy systems. “The shift to profitable digital banking is still in its early stages for many traditional institutions,” Sobiloff said, “and Nymbus fills a tremendous hole in the market for enabling these banks and credit unions to finally move beyond playing catchup and set up their businesses for meaningful growth.”
Nymbus noted that the capital – which takes the firm’s total funding to more than $98 million – also will support the launch of its Nymbus Labs initiative. The “soon-to-be-unveiled” project is designed to make it easier for financial institutions to “leverage niche digital banks” to better engage their customers, uncover new revenue opportunities, and drive innovation.
Nymbus most recently demonstrated its technology at FinovateFall 2019. At the conference, the Miami Beach, Florida-based company demonstrated SmartLaunch, its full-service, standalone digital bank alternative. In the time since, the company has partnered with PeoplesBank to launch a digital-first alternative ZYNLO, teamed up with NYDIG to help the Bitcoin-based financial services firm offer Bitcoin banking, and announced a pair of C-suite hires: Sarah Howell as Chief Alliance Officer and Larry McClanahan as Chief Product Officer.
The adoption of financial technology continues to rise in general. This progression over time means that not only are there more platforms and use cases for fintech, but companies are also becoming more acclimatised to integrating them into their business plans.
Historically, insurance as a sector has been slower to adopt the latest in technology, and the case of financial technology is no expectation. Often pictured as huge swarms of suited figures in high rise buildings, in fact, the insurance industry is populated with businesses of varying sizes and diverse specialities.
As such, we can see a discrepancy in the adoption of the latest fintech solutions within insurance. The largest corporations offering simpler policies benefit from enhanced budgets and capacity, leaving them in good standing to adopt the solutions internally. The wealth of data available to these businesses also makes the benefits to them greater. Conversely, smaller providers and brokerages offering more bespoke policies have less faith in the ability of fintech to actually make their lives easier, and often with a lower ceiling of reward.
The current adoption of fintech in insurance
Adopting the advancement of technology at policyholder level is a clear example of how larger insurance companies are utilising fintech at the moment. The Internet of Things allows more devices than ever to report data. In the case of car insurance, policyholders are offered the use of an application with the incentive to potentially reduce premiums. This allows increased telemetrics data which can then feed into a better understanding of risk and necessary premium and coverage levels.
This adoption of policy level technology is also seen by some insurers within the health and life insurance sector. Increasingly, a consumer may be offered a device, such as a smartwatch, which not only incentivises the person to take out the policy but also gives opportunities to better understand the data behind claimants for insurance providers.
While consumer insurance is most commonly synonymous with fintech, there is an emerging case for use in the commercial sector. The utilisation of smart sensor technology for flood risks coverage is becoming more common when providing insurance for businesses. The lower cost of such setups is certainly a mitigating factor, and also allows for simpler types of coverage that reduce claim payment periods.
The key differentiator could be considered the gathering of data for companies of differing sizes in the insurance sector. At present, large providers can gain a better understanding of their clientele, allowing them to adjust policy requirements to minimise risks over time.
However, the use of existing customer data has been adopted more recently by insurance companies of all sizes. Once a policyholder has taken out a policy, the benefits of automated touchpoints have become valuable to even the smaller companies. With the use of data such as policy renewal dates, sequences can easily be created to keep in touch with customers and introduce the idea of relevant cross-sell opportunities at an early stage as they come up to renewal. Software itself is usually fairly intuitive. Platforms such as Brief Your Market remove the intense training previously required to run campaigns effectively internally.
What is slowing the adoption of fintech?
While fintech will surely become even more intrinsic to the insurance sector in the future, there can be no doubt that adoption rates will continue to be slow for most. That adoption is not from a lack of knowledge; 74% of respondents to a 2014 survey saw fintech innovations as a challenge for the insurance sector.
Interestingly that same survey found the insurance industry placed a higher than average value to fintech, compared to other financial sectors. This shows the constraints on insurance companies aren’t as clear cut as they may seem. Fears of reducing margins down even further and of moving from a focus on short term strategies to longer-term ones are likely constraints.
Furthermore, the adoption within the more specialist arms of the insurance industry will be understandably slower to adopt fintech at all levels. The nature of specialist insurance brokers hinges on their speciality of providing a human service for those that require a particular level of coverage or have constraints preventing traditional policies. Utilising fintech could prevent brokers from providing this high level of service.
Within such sectors, it’s likely that the primary use of fintech will continue to be more for leveraging current customer data and refining internal operations to save time.
What’s in the future for fintech & insurance?
Naturally, the unstable financial situation brought on by COVID-19 will likely lead to slightly lower adoption rates in 2021. Whilst the application of AI and increasing understanding of policy risks may continue to be alluring to providers, it’s highly unlikely that this will accelerate given the impact of the pandemic on the industry.
Moving beyond the ripple effect of COVID-19 there is no doubt that fintech will continue to grow, and increasingly so within the smaller providers and brokers. Likely, platforms will develop that will be more focussed on partnerships with these companies, rather than the internal adoption seen by the largest companies with the highest budgets.
Paul Monaco is Client Director at Focus Oxford Risk Management and specializes in the advice and arrangement of specialist business insurance and risk management to the Life Science, Medical Device, Scientific Research and Technology Sectors from new business start-ups through to PLCs.
Accusoft researched several of the factors driving technology and innovation in the financial services industry to better understand the current and future role of FinTech in the marketplace. Find out what they learned, discover assets that can help you solve your content processing, conversion, and automation challenges, andlearn more about their FinTech solutions >>
AI marketing expert Micronotes recently launched a refinancing tool that will help consumers reorganize their debt, while enabling banks to lower their borrowing costs and boost customer retention.
The new tool builds on Micronotes’ ReFi solution it launched last June. The credit marketing automation suite enables banks to leverage AI to help their clients automatically identify refinancing opportunities for a range of consumer debt, including auto loans, personal loans, student loans, credit card debt, and mortgages.
With today’s advancement of ReFi, Micronotes is teaming up with Experian to leverage the firm’s database of consumer credit profiles. Experian will compare the bank’s current lending criteria to the consumer’s credit profile, and then synthetically refinance the customer’s existing debt held elsewhere while identifying other refinancing opportunities.
“We’re thrilled to partner with Experian to leverage artificial intelligence and data to help consumers lower their borrowing costs,” said Devon Kinkead, founder and CEO of Micronotes. “With an estimated $2 trillion in mispriced debt, during an era of persistently low interest rates, we help digital banking customers see where they’re overpaying interest that can be refinanced with a lender they know and trust — their primary financial institution.”
Micronotes’ personalization expertise comes in via the customer communication piece. The company will send the customer a message in the digital banking channel that informs them of the potential savings. Using Micronotes’ technology, the customer can respond to the message using preset, customizable quick-response buttons that range from “remind me later” to “chat with a banker.”
This quick-response messaging system is Micronotes’ bread and butter. The company was founded in 2008 to help financial institutions start conversations with their customers in a non-invasive way. At the company’s most recent Finovate appearance, FinovateSpring 2013, Micronotes showed off its cross-sell feature that uses predictive analytics to bring the branch sales process into the digital channel.
Headquartered in Boston, Massachusetts, Micronotes has raised $12.2 million.
One of the biggest impacts of COVID-19 in the financial services world has been to invigorate the relationship between banks and fintechs. This week’s news that Berkshire Bank has turned to cloud-based document management solution providerCirrus to help it manage financial relief efforts for small businesses is another example of this trend.
“Cirrus’ portal plays a key role in expediting the process of managing SBA loans, enabling Berkshire Bank to collaborate remotely, execute rapidly, and scale quickly to efficiently address the influx in loan requests and alleviate the document chaos associated with SBA lending,” Cirrus founder and CEO David Brooks explained.
Challenged with a massive inflow of SBA loan requests, including 942 Paycheck Protection Program loans on the program’s first day, Berkshire Bank will also benefit from real-time transparency into the progress of each loan. The combination of automation and greater visibility via the integration make the overall lending process faster and more efficient, for both the bank and the customer.
This capacity, Brooks noted in an article written last month, is important. But so is scalability and the ability of businesses and the solutions they depend on to react and adapt to new potential challenges. “With a new administration in place, it is uncertain what additional relief programs may be on the horizon,” Brooks wrote. “By taking time to evaluate existing technology and operational workflows to ensure they are configurable and scalable to support PPP, financial institutions will be better positioned to accommodate future programs.”
Headquartered in Evergreen, Colorado, Cirrus works with banks and other businesses to help them better manage the document processing needs of their commercial and small business accountholders during onboarding and when seeking financing. The company made its Finovate debut last year at our all-digital conference, demonstrating version six of its front-end document management solution.
Founded in 2018, Cirrus includes The FIS FinTech Accelerator in Partnership with The Venture Center and Queen City Fintech among its investors.
Berkshire Bank operates 130 branch offices in New England and New York, and has $12.9 billion in assets. The bank is owned by Berkshire Hills Bancorp, a Boston, Massachusetts-based bank holding company.
As social commerce rises, e-commerce platform Shopify is getting in on where the action is happening. The company announced today it is bringing its Shop Pay checkout and payment processing system to Instagram users and Facebook Shops.
This builds on the existing payment methods available to these Facebook-owned social platforms. Previously, shoppers had the option to either pay with PayPal or manually enter their payment card credentials.
Shop Pay, on the other hand, stores users’ payment card and shipping information to make the embedded payment experience as seamless as possible for the end customer. Prior to today, Shop Pay was only available to Shopify’s e-commerce store clients, including brands such as Allbirds, Kith, Beyond Yoga, and Jonathan Adler.
Shop Pay has 60 million users and last year helped buyers complete more than 137 million orders. This is small compared to PayPal’s 377 million active users. Shopify, however, is aiming to gain an edge by targeting the millennial customer base by offering carbon offset options that allow merchants and customers to offset the carbon emissions of their deliveries.
“People are embracing social platforms not only for connection, but for commerce,” said Carl Rivera, General Manager of Shop. “Making Shop Pay available outside of Shopify for the first time means even more shoppers can use the fastest and best checkout on the Internet.”
As for what’s next in the Shopify-Facebook tie-up, Rivera said to expect more collaboration in the future. He added, “…we’ll continue to work with Facebook to bring a number of Shopify services and products to these platforms to make social selling so much better”
The ecommerce tools are available for Instagram users today and will be available for U.S. Facebook Shops in the coming weeks.
The decentralized finance (DeFi) conversation started to pick up about a year ago. Today, we’re starting to see this once-fringe topic emerge as a mainstream conversation in fintech.
In fact, now that DeFi has become a reality, it’s not something that’s going away any time soon. The advent of cryptocurrencies enabled consumers to transfer money between parties without relying on a traditional bank. DeFi takes this power the next level.
These added capabilities are what have the potential to take cryptocurrencies from a speculative device to a useful tool. But while this is a reality for some, it is still a concept on paper for most. So why am I paying attention to DeFi now, while it’s still in its infancy?
It’s more than an idea
As mentioned above, DeFi has moved from the concept of “an interesting idea” into a concrete, value-added financial tool. Leveraging the power of smart contracts, DeFi allows users to lend, earn interest, and claim insurance. It can also be used to prove identity, assist with underwriting, AML and KYC compliance, and more.
Because of these capabilities, the use of DeFi is becoming more popular. The following graphic from DeFi Pulse shows the total U.S. dollar value locked in DeFi. The graph shows DeFi starting to take off in July of last year and rise exponentially. Today, the total locked value is more than $35.9 billion.
With this growth, we can expect to see more projects and use cases launch as DeFi emerges from an idea to a new reality.
DeFi will change banking as we know it
Today’s traditional banking system relies on centralized control. But one of the key aspects of DeFi is that it operates without an intermediary. That is, users can complete banking activities without a central governmental authority, a bank, or even a company setting rules, governing, and regulating activity.
Instead of this central control, DeFi leverages smart contracts that use “oracles,” or services that inform smart contracts of external data so that it can execute its purpose based on that data. As an example, a smart contract for flood insurance might rely on rain gauges to determine whether or not to pay out insurance claims to homeowners living in a certain area.
This key difference will change how consumers shop for financial services. Instead of hinging on trusting an institution, the consumer’s decision will rely on how smart they think the smart contract is, and whether or not they trust the oracles the smart contract uses.
It will transform the industry for the better
While DeFi is a little bit intimidating, it has the ability to change the financial world for the better. It is scalable and programmable, and is therefore well-suited for growth. In addition, it is immutable. That is, it is tamper-proof and cannot be changed or hacked. And transaction details are transparent; DeFi protocols are built with open source code and can be viewed by anyone.
The final, and perhaps most notable, aspect of DeFi is that it is permissionless. This means that anyone with a crypto wallet and an internet connection can participate in the DeFi economy. There is no minimum balance requirement and, because it doesn’t revolve around a central government, there are no geographic limitations.
