Increasingly, financial services companies and retail banks are going digital — not necessarily by choice — but as a result of new competitive threats that include new challenger (digital) banks, upstart fintech companies, and even the likes of Amazon and Google. Going digital and giving your customers the ability to open new accounts online lets you cast a wider net and attract more customers across a bigger geography. In fact, some studies suggest that this option translates into 55% more people applying for new accounts.
But, this opportunity is being squandered.
Recent research carried out by digital identity specialist Signicat suggests that retail banks now lose as many as 52% of potential customers at the on-boarding stage, an increase of 35% in the last two years. Much of the abandonment occurs during the identity verification process. It’s not all that surprising that so many online account applications are being abandoned when the enrollment process is time-consuming, complicated, and taxing. In this webinar, you’ll discover some clever tips and tricks and best practices from Jumio, the global leader in online identity verification, including:
- The importance of offering multiple channels for ID capture
- The subtle art of messaging & its impact on conversions
- The critical need to reduce the number of screens
- Why you need a “yes” or a “no” verification decision….and not a “maybe”
More than 15 years experience as a writer, blogger, and journalist covering financial markets and technology. Formerly Editor-in-Chief of TradingMarkets.com, staff writer for Technical Analysis of Stocks & Commodities magazine, and blogger for Linux Journal, I am currently a research analyst with The Finovate Group.
Dean Nicolls is Jumio’s most recent addition to the executive team. He has 25+ years’ experience in B2B marketing focusing on cloud services. These include roles at Starbucks, Microsoft and variety of early stage cloud-based security companies including LiveOffice (acquired by Symantec), TeleSign (acquired by BICS) and, most recently, Infrascale. At Jumio, Dean is responsible for all branding, PR/analyst relations, product messaging, demand generation, and sales/channel enablement. He holds a Bachelor of Science degree in Business Administration from Pepperdine University and an MBA from the University of Washington.