Larky, a fintech that specializes in helping banks and other financial institutions better engage with their customers and members, has partnered with Wisconsin-based Forward Bank. The institution has deployed Larky's nudge solution, which delivers personalized, timely push notifications to account holders. The technology is integrated into the FI's existing mobile banking app and Forward Bank plans to use nudge for a variety of use cases including post-visit surveys, geofenced event announcements, and on-site financial service recommendations, as well as thank you messages to account holders after they opt in to receive nudge notifications. The goal is to help Forward Bank better anticipate customer…
Forward Bank Turns to Larky to Drive Personalization