Yodlee Reaches User Milestone, Adds Mobile App

Last week, Yodlee announced that it exceeded 30 million registered users for its account 

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aggregation platform (note 1). With a client base that includes five of the top 10 U.S. banks, 
the company dominates the space. 
FinApp Store
Yodlee continues to build out  its FinApp Store, which has an open API that allows developers to build apps. Here are some fast facts about its FinApps:
  • 12 Facebook FinApps are in processGraphic1.jpg
  • Over 250 developers are working on FinApps
  • It recently released its MoneyCenter Mobile App for $3.99 (see screenshots below) that features: 
        • Account Summary Views
        • Transaction Views
        • Expense Analysis Views
        • Ability to set Budgets by Category
        • Charting
        • Portfolio Management
Profile 
  • Location: Redwood City, CA
  • Founded: 1999
  • Funding: $116M total from Accel Partners, Institutional Vendor Partners, Warburg Pincus, and Bank of America
  • Clients include Bank of America, Fidelity, Amex, and many others 
More Information
Note: 
1. The 30 million reflects registered users, which indicates the total number of users who have registered. This does not reflect active users.

New Funding for Braintree, Dynamics, and Finsphere


Recently, three Finovate alumni reached significant funding milestones. 

Braintree.jpg
New Round
$14 million Series A funding from Accel Partners
Profile
Market Position: Online Payment Processing
Founded: 2007
Location: Chicago
Description
Braintree is a business credit card processor that provides:
    • Merchant accounts
    • Payment gateways
    • Recurring billing
    • Credit card storage
More Information
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New Round
$35 million Series B funding from Bain Capital Ventures
Funding History
$5.7 million Series A funding in 2009
Previous Investors
Adams Capital Management
Profile
Market Position: Interactive Payment Cards
Founded: 2007
Location: Pittsburgh, Silicon Valley, New York City
Description
Dynamics’ use of programmable magnetic stripes on payment cards increases security with its four payment card products
    • Hidden: Hides the card number until a user enters his pin on the card.
    • MultiAccount: Holds two accounts on one card, allowing the user to choose which to use.
    • Redemption: Allows the user to choose between using rewards or credit for in-store purchases.
    • Dynamic Credit Card: Writes a new security code onto a magnetic stripe for every in-store purchase.
More Information
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New Round
$1.75 million from undisclosed investor
Funding History
$9.9 million in June 2008
$9 million in July 2009
$1.75 million in March 2011
Previous Investors
Shasta Ventures, Mohr Davidow Ventures, Frazier Technology Ventures, and Bezos Expeditions
Profile
Market Position: Identity Fraud Protection
Founded: 2007
Location: Bellevue, Washington

Description
Finsphere helps reduce Identity fraud for businesses and individual consumers. Its core product, PinPoint Fraud, validates a user’s identity by comparing the location of their mobile phone with that of the credit or debit card transaction.
More Information

M&A: Fiserv to Purchase CashEdge for $465 Million

On June 29, Fiserv agreed to acquire CashEdge. Here are some quick facts about the acquisition. 
  • The deal is expected to be complete by September 2011.CashEdge Logo2.jpg
  • The all-cash $465 million purchase price is more than six times CashEdge’s projected 2011 revenues of $75 million.
  • Fiserv’s last large acquisition was CheckFree for $4.4 billion in 2007, which was 4.5 times its expected revenue. In comparison, Jack Henry & Associates’ $300 million purchase of iPay Technologies last year was 5.5 times iPay’s revenue.fiserv logo.2.jpg
  • The expected consolidation of CashEdge’s Popmoney P2P transfer service (200 signed clients) and Fiserv’s ZashPay (700 signed clients) will create a stronger competitor to bank-owned clearXchange.
More Information

MoveNbank: Can it Out-simplify BankSimple?

image I’ve been accused of falling for the Bank Simple hype. Just to prove that I don’t discriminate, I bring you MoveNBank, a mobile-optimized banking startup founded by Bank 2.0 author and consultant Brett King.

From what little is disclosed on its Facebook page, Twitter feed and Startuply profile I’ve assembled the following facts:

Timeline:

  • Founded July 2010
  • Private beta to begin soon (per 1 July 2011 Tweet)
  • Soft launch scheduled for July 2012

Company:

  • Global startup with HQ in NYC (Madison Square Park, 25 W. 31st)
  • Founder and Chairman is Brett King
  • 8 employees

Product description:

  • Mobile only, with no paper or plastic
  • NFC-enabled app
  • Incorporates “gamification” in UX
  • According to Startuply, “reinventing credit scores and more with an open, social transparent, and viral model” (sounds P2P lending-esque)

Bottom line: MoveNbank is looking to leapfrog the competition by removing all vestiges of old-school banking. No branches (of course). No paper (no surprise). And no plastic (what?).

That’s how ING Direct got its start (they did have paper statements), so it’s not unprecedented. But if MoveNbank plans on offering payments, it will be harder to pull off. But with a soft-launch still a year away, it should be able to ride the NFC wave expected to roll across the globe in the next five years.

Are there any other remote banking startups I’m missing? Drop me an email (jim@netbanker.com).

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MoveNbank placeholder page (11 July 2011)

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Alumni News — Week of July 4, 2011

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Boku

Boku.jpg

CNNMoney examined Zong’s competition with Boku. Link
BrightScope
  • The Forbes blog recommended BrightScope as a tool to check your financial advisor’s history. Link
  • The Washington Examiner discussed how BrightScope helps consumers make informed decisions about their 401(k) plan. Link
Clairmail
Clairmail increased its security by using authentication from the RSA Secured Partner Program. Link
Credit Karma
The Forbes blog recommended Credit Karma as a tool to track and monitor your credit score. Link
Credit Sesame

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The Forbes blog recommended Credit Sesame as a tool to track and monitor your credit score. Link

Dwolla
Dwolla updated its iPhone app to allow customers to send money via email. Link
Dynamics
American Banker discussed Dynamics’ adaptability to the mobile payment world. Link
Enloop
Small Biz Technology outlined three of Enloop’s features. Link
eToro
AlphaTrade Finance discussed eToro’s CopyTrader network. Link
Expensify
Expensify’s app was listed as Gearburn’s App of the WeekLink
Finsphere

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GeekWire reviewed Finsphere’s new round of $1.75 million funding. Link
Geezeo
American Banker reported that Geezeo’s partnership with Sharetec Systems will help Geezeo reach more credit unions. Link

Guardian Analytics
The Street reported that Guardian Analytics’ Anomaly Detection & Fraud Monitoring will help financial institutions meet updated FFIEC guidelines. Link

Kony Solutions
Kony Solutions announced a partnership with Donriver for the delivery of multi-channel mobile apps. Link
Mint.com
The Quickbooks blog examined Mint.com’s PFM tool. Link
Monitise Americas

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Monitise developed two banking apps designed for the iPad for NatWest and RBS. Link
PayNearMe
The Paypers interviewed Avangate and PayNearMe regarding their partnership and various future endeavors. Link
PayPal
TechCrunch speculated that eBay’s acquisition of Zong  will advance PayPal’s mobile payments. Link
ProfitStars
Credit Union Times discussed ProfitStars’ partnership with Corporate One Credit Union. Link
Prosper
The Social Lending Network reviewed Prosper’s new Quick Invest feature. Link
Q2ebanking

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Q2ebanking commented on the security implications of the new FFIEC guidelines. Link
RobotDough
The Motley Fool highlighted RobotDough as a powerful new tool for individual investors. Link
SilverTail Systems
  • Credit Union Times reported that SilverTail Systems’ capabilities enable financial institutions to comply with FFIEC guidelines. Link
  • Homeland Security Television profiled SilverTail Systems. Link

ThreatMetrix
ThreatMetrix enhanced its security in anticipation of FFIEC guidelines. Link
TradeKing
Stockbrokers4u.com analyzed TradeKing’s services. Link
Xero
Xero hired a CFO onto to its team. Link
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Yodlee
  • Yodlee released its new MoneyCenter app. Link
  • Quickbooks’ blog examined Yodlee’s PFM tool. Link
  • TechCrunch reported that Yodlee reached 30M users. Link

PayPal and Cortera Take Charge in May’s Web Traffic

Each month we survey the Web-traffic performance of our alums, using data from Web-analytics company Compete to review the sites they operate. 

Out of 255 alumni, 62 (24%) had more than 10,000 unique U.S. visitors in May 2011 (see tables below). Of the 62 reviewed, 25 (40%) had fewer visitors than in the previous month and 28 (45%) saw a decline year-over-year.

Private Companies
The 44 private companies are as follows:

Notable successes:

  • Cortera saw the highest number of unique U.S. visitors in May, with almost 2 million hits.
  • HelloWallet experienced the greatest month-over-month growth, with more than four times as many visitors.
  • Betterment saw its traffic increase an impressive 38 times from May of last year.

Private Finovate Alumni With More Than 10,000 Unique Visitors in May 2011

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Source: Compete.com retrieved June 29, 2011

Public Companies
The 18 public companies are as follows:

Notable successes:

  • PayPal experienced the highest number of U.S. visitors in May, with over 32 million visitors.
  • TransUnion Interactive saw the highest month-over-month growth with more than two times the number of visitors in May than in April.
  • Sybase 365 experienced the highest year-over-year growth, with its traffic up almost 80% from last year.

Public Finovate Alumni With More Than 10,000 Unique Visitors in May 2011 

May2011PublicWebTraffic.jpg

Source: Compete.com retrieved June 29, 2011

_____________________________________________________________________________

Notes:

1. We reviewed 255 unique sites. Data was unavailable or irrelevant for 201 sites because: 

  • They had been acquired.
  • They were no longer available online.
  • They were not covered by Compete for various reasons (including some that were not U.S. domestic companies).
  • The number of unique visits was too small to be considered accurate.
  • They were subdomains of larger websites.

2. Numbers have been rounded to three significant digits.

3. The charts include companies that did not have measurable traffic in May 2011, indicated by “N/A.”

4. Compete draws its information from the online activity of a panel of more than 2 million U.S. Internet users. It is only an estimate of traffic, and may undercount at-work usage.

PSECU’s Remote Deposit Honor System Has Processed $1.4 Billion with Only $74,000 in Losses

image Sometimes the best ideas are the simplest ones. Ten years ago PSECU launched the Upost@home deposit service. It allows members to manually enter their deposits in the CU’s online banking system for immediate credit, then mail them to the CU in a postage-paid envelope.

obr_bestofweb The service, launched in late 2001, was little publicized outside of PSECU’s member base during the first two years. We first heard about it in late 2003 when a second credit union licensed the service. We gave it our highest honor, an OBR Best of the Web award (note 1), one of only five given during the post-bubble dark days of bank-tech innovation (2001 through 2004).

At the time, it seemed an almost crazy idea. An online/offline honor system for deposits. But the CU knew what it was doing. It limited the amount that could be deposited and which members were allowed to use the service.

Now the results speak for themselves (see annual totals in table below):

4.5 million items deposited worth $1.4 billion (avg. of $310 per check)
$74,000 in losses
= 0.0053% loss rate (0.5 basis points)
or 1.6 cents per item

Upost has turned into the least loss-prone method of accepting deposit, including the branch!

Another interesting data point: The CU is processing almost 50,000 Upost@home deposit items per month, about one per month per member enrolled in the service, a pace that’s stayed remarkably consistent over time.

Bottom line: We’ve listed PSECU’s Upost@home on our annual list of top online/mobile innovations of all time (it was ranked #24 of those invented in the past 10 years and #42 of all time). But in terms of “bang for your buck,” it’s probably in the top-5.

image

Source: PSECU, 5 July 2011

———————————–

Notes:
1. The original article published in Online Banking Report (OBR #103) is reprinted in the Netbanker archives here.
2. The list of top innovators was published in OBR #188.

Alumni News — Week of June 27, 2011

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ActivePath
A top Brazilian card issuer implemented an ActivePath solution. Link
AlphaClone
AlphaClone incorporated new sentiment scores into its stock view pages. Link
Bills.com
Bills.com released the results from its Consumer Money Survey that gauges money attitudes and behaviors. Link
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Blaze Mobile
Blaze Mobile was awarded a patent for NFC on stickers. Link
BOKU
BOKU released 1-Tap Mobile Billing for the Android and took it live in 56 countries. Link
Braintree
Braintree received $34M in Series A funding from Accel. Link
Currensee

Currensee.jpg

Reuters outlined the benefits of Currensee. Link
Credit Karma
Credit Karma CEO Ken Lin advised consumers how they should deal with credit card offers. Link
doxo 
doxo won the Stevie Award for New Product of the Year for financial services in the 2011 American Business Awards. Link
Dwolla
Dwolla said its Grid payment network is more secure than Visa and MasterCard’s card networks. Link
Dynamics
Dynamics raised $35M for computerized smartcards and payment systems. Link
eToro

etoro.jpg

Reuters outlined the benefits of eToro. Link
eWise
gotoBilling, Inc. added eWise’s Secure Vault Payments as another payment platform. Link
Expensify
The Wall Street Journal listed Expensify as a must-have mobile tech tool for entrepreneurs. Link
Fiserv
Fiserv entered into an agreement to acquire CashEdge for $465 million to advance its digital payments and channel strategies. Link

Guardian Analytics

GuardianAnalytics.jpg

Yahoo! Finance reported that Guardian Analytics’ FraudMAP is helping financial institutions meet FFIEC guidelines. Link
HelloWallet
HelloWallet was added to Mercer’s Outsourcing business benefits administration. Link
Intuit
Intuit purchased Mobile Money Ventures’ web banking technology to augment its mobile banking capabilities. Link
Kony Solutions

KonySolutions.jpg

The American Business Awards selected Kony Solutions as the Most Innovative Company of the YearLink
Lendio
The Launch blog highlighted Lendio. Link
Outright
Outright rolled out a new report function allowing clients to view sales by state. Link
PayPal
PayPal reached 100 million active users. Link

Profit Stars
Profit Stars introduced its new Remote Deposit Anywhere solution. Link
Prosper
  • Former Lending Club director Joseph Toms joined Prosper as its Chief Investment Officer. Link
  • The San Francisco Times reported on Prosper’s growth. Link
Q2ebanking

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Q2ebanking was noted as a service to help community financial institutions meet FFIEC Guidance. Link
SimpleTuition
SimpleTuition expanded its student loan payment options by partnering with Discover Card. Link
SmartyPig
SmartyPig was recommended by Mint.com as a way to save for impulse purchases. Link
TradeKing
TradeKing implemented SunGard’s MarketMap to deliver market data to its active trading platform. Link
UBank
Mashable highlighted UBank’s feedback forum. Link
Voice Commerce
Voice Commerce launched a payment solution for the iPhone. Link
Wikinvest

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PC mag reviewed Wikinvest’s mobile app. Link
Xero
Tech Day assessed Xero’s Debtor Daddy service. Link

TD Bank Uses Interactive Online Banner Ad to Capture Mobile Numbers

image I was reading one of my favorite personal finance blogs today, Lazy Man and Money, and I noticed an intriguing ad from TD Bank. Actually, the blog is covered in TD ads, with the faces of spokescouple Regis & Kelly peering out from every corner.

But originally I noticed only the ad in the upper-right corner (see first screenshot below). The mobile interactivity, along with the 10 spaces asking for my number, grabbed my attention. 

The text-message campaign is powered by Cielo Mobile, whose URL was displayed in the browser status bar after I clicked the banner.

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How it works 
________________________________________________________

1a. Users type their mobile number into the interactive banner ad (upper-right).

image

1b. The banner returns this thank-you message:

image

2. The link in the text message (left) opens the mobile webpage (right).

image     image

3. The app is downloaded from the iTunes App Store and this is the first screen at launch:

image

_________________________________________________________

Analysis
_________________________________________________________

Apparently, I’m not the target audience for this banner ad since I don’t have an account at TD Bank. But if inclined to change that, I’d like a little more help opening an account. The bank does better than most by including links to its call center and webpage on the first screen of its native iPhone app (see #3 above), but there should be a direct call to action, or even a different app, for non-customers. 

BillMyParents.com Traffic Spikes to 600,000 Unique Visitors

image If you want to attract customers between the ages of 12 to 21+, you could not have a better name than BillMyParents. But living up to that promise, not to mention appealing to parents, is a little trickier.

San Diego-based BillMyParents is a public company (OTCBB: BMPI) currently valued at $40 million. When we first looked at the company (March 2009), it was building an alternative payment mark similar to PayPal or BillMeLater. But the company appears to have pivoted into a more achievable prepaid card product.

Today, its core offering is a $3.95/mo prepaid MasterCard debit card (see full fee schedule below) that offers mobile alerts and basic parental controls (lock, unlock, reload). 

Fresh off a $7 million infusion of new funding (Nov. 2010, note 1), the company has ramped up its advertising with its first national TV commercial (on ESPN; link) and a mention in MTV’s Rob Dyrdek’s Fantasy Factory (which apparently has something to do with skateboarding). It is also working with Street League Skateboarding.

Evidently, those efforts are bearing fruit as website traffic is up 20-fold since December, to 600,000 unique visitors in May according to Compete estimates (see below). More importantly, traffic to the secure site (e.g., account holders) is up to 17,000 visitors in May compared to 7,000 in December (note 2).

Relevance for Netbankers: Teens want to spend. Parents want transparency and control. And banks want to attract teens and tweens that could be customers for the next 80 years. And if that’s not enough, in the United States, prepaid looks to be favored in the post-Durbin world (previous post).

So expect prepaid cards to be a hotbed of activity from both banks and non-banks (note 3). 

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BillMyParents.com unique monthly visitors

image

Source: Compete, 28 June 2011


Parent section of BillMyParent’s website
(28 June 2011)

Parent section of BillMyParent's website (27 June 2011)

Fee schedule

image

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Notes:
1. Source:http://www.marketwire.com/press-release/socialwise-changes-corporate-name-to-billmyparents-inc-otcqb-sclw-1525359.htm
2. Source: http://siteanalytics.compete.com/account.billmyparents.com/
3. For example, BankSimple http://www.netbanker.com/bank_simple/

More Than Just a Free Credit Score From Credit Karma

Credit Karma, founded in May 2007, provides free ad-supported access to consumer credit reports. Based on website traffic, it is one of the most popular companies to demo at Finovate (see previous coverage). The company has closed in on the million-visitor mark several times this year (see chart below).  

Web Traffic: 
(Retrieved June 23, 2011 from compete.com) 
WebTraffic.jpg
Number of Employees: 22
Headquarters: San Francisco, CA
Market Position: Credit score provider
Value Proposition: Credit Karma uses targeted advertisements to offset the cost of purchasing credit information from TransUnion. The company also provides tools and calculators to help understand and predict credit score changes. 
Revenue in 2010: Over $3 million
Timeline:
Timeline.jpg
The User Experience:
1) Create a user profile with email and a password. 
ProfilePage.jpg
2) Provide personal information to retrieve your credit information.
Account info Page.jpg
3) Confirm your identity. 
4) View your credit score, learn how it was calculated, and see how it compares to others.
Credit Score.jpg
5) Use Credit Karma’s tools to see how future events, such as applying for a new credit card, will impact your credit score.
Manipulator tool.jpg
6) Credit Karma provides recommendations from advertisers based on your credit score. A

Endorsements.jpg

 high credit score might yield a credit card offer similar to the Chase offer to the right, whereas another might trigger an auto loan offer.
Recently, Credit Karma announced a new service called Approval Odds, which is a free feature that aims to help consumers avoid being declined for a credit card.
To see a live demo of this service from FinovateStartup 2009, check it out here.