Persado Pulls in $30 Million in Funding Led by Goldman Sachs

Persado Pulls in $30 Million in Funding Led by Goldman Sachs

PersadoHomepage

Marketing messaging company Persado closed on $30 million in Series C funding this week. The round was led by Goldman Sachs and included an all-star cast of previous contributors, including American Express Ventures, Bain Capital Ventures, Citi Ventures, and StarVest Partners.

This is the company’s third round of funding since it was founded in 2012, bringing its total to $66 million.

The New York-based company offers software that uses algorithms to map emotions and create optimal marketing content for emails, websites, social media messages, and push notifications. It uses machine learning to determine the message that will generate the best response from the target audience. Co-founder and CEO Alex Vratskides says, “Persado is revolutionizing how organizations communicate by propelling creativity into the data-driven age, arming brands with ‘smart content’ that resonates with any audience, every time, and inspires them to act.”

At FinovateEurope 2016, the company’s Chief Revenue Officer Lawrence Whittle (below) launched Persado Go, an automated solution that offers business customers persuasive messaging in real-time via a self-service interface. In the demo, Whittle showed how a bank can create a marketing email to persuade dormant credit card clients to resume their relationship with the bank.

PersadoFEUIMG

In a press release, Vratskides said the company will use the funding to invest in product distribution and development. Specifically, he plans to deliver messages in more communication channels and to expand the service into more sectors, such as healthcare messaging and civic engagement.

Ally Financial Acquires TradeKing for $275 Million

Ally Financial Acquires TradeKing for $275 Million

TradeKingHomepage

TradeKingan online brokerage firm that prides itself on straightforward, low pricing, has been acquired by Detroit-based Ally Financial (NYSE: ALLY), a publicly traded financial services company primarily known for auto-lending. The purchase price paid in cash is $275 million.

Ally is purchasing the Florida-based company for its online broker/dealer, digital portfolio-management platform; educational content; and social collaboration channels. According the the Wall Street Journal, the acquisition will serve as a stepping stone to help Ally expand its services into wealth management, mortgages, and credit cards. Ally CEO Jeffrey Brown says, “The addition of wealth management is the next key step in Ally’s digital product evolution and will create a powerful combination of segment-leading direct banking and innovative investment services in a single integrated customer experience.”

The deal is expected to close in Q3 of this year. Once it does, TradeKing’s 180 employees will join Ally Financial. TradeKing, with $4.5 billion in assets under management, will operate under the branding of Ally Financial.

In the early days of Finovate, TradeKing presented the TradeKing Community at FinovateSpring 2008TradeKing Community is one of the first brokerages to create a social network that enables investors to share their online trades with others.

iSignthis Facilitates Instant Bitcoin Purchases on Coinify

iSignthis Facilitates Instant Bitcoin Purchases on Coinify

iSignThisHomepage

Digital identity-proofing company iSignthis announced a partnership with Coinify, whose bitcoin exchange acts as a processor and trading platform for more than 17 blockchain currencies.

Using iSignthis’ AML/CTF KYC services, customers can now use Coinify to instantly purchase bitcoin using a major credit card. To meet AML/CTF regulations for customer due diligence and KYC guidelines, iSignthis helps end users link their identity to bitcoin transactions. According to Coinify CTO Hamed Sattari:

Using iSignthis’ services, we get a strong customer authentication and a smooth KYC process that ties cards to a specific user. This provides us a secure token that can be used onwards for making instant purchases with extended security and PIN code.

Australia-based iSignthis offers a cloud-based identity- and transaction-authentication solution for payment service providers. The company dynamically generates evidence of identity by using multifactor authentication and linking transaction parameters to the form of payment.

iSignThis went public on the Australian Stock Exchange in March 2015 (ASX:ISX). The company presented its platform at FinovateEurope 2015 in London.

Malauzai Launches New Version of Banking Software

Malauzai Launches New Version of Banking Software

MalauzaiHomepage

Malauzai, an internet and mobile banking software provider, this week released the latest version of its SmartApps for community financial institutions. The launch includes new features which are delivered as a part of the company’s Mobile Only Experience (MOX) and offer a consistent user experience across channels for both banks and their customers.

Along with TouchID and an enhanced user interface, the Austin-based company has updated its software to include:

  • SmartwebApps™
    A mobile extension that brings the MOX to advanced browsers, allowing FIs to offer a consistent experience.
  • Enhanced Text Banking
    Allows consumers to access balances, recent history and account transfers by texting a three letter message.
  • P2P payments
    Facilitates P2P money transfers as quickly as next day.
  • Two-way secure messaging
    Allows consumers to communicate directly with their banks and to attach relevant documents and pictures to their messages in a secure environment.

Regarding the upgrades, Robb Gaynor, chief product officer for Malauzai, says, “The features and enhancements in this newest version of our solution are a direct response to our customers’ desire to provide a unique and customized experience that remains consistent in look, feel and usability across any device.”

Founded in 2009, Malauzai has raised just over $24 million in five funding rounds. At the close of 2015, 400+ community FIs were using Malauzai’s solutions. In February, the company reported the total number of end customer downloads for its mobile banking SmartApps surpassed 1 million.

At FinovateSpring 2015, Malauzai launched its Virtual Banking Experience.

Finovate Alumni News

On Finovate.com

  • “Malauzai Launches New Version of Banking Software”

Around the web

  • Aurionpro integrates ValidSoft voice biometrics as an authentication layer.
  • Arroweye Solutions to provide digital on-demand prepaid cards for Marqeta.
  • Blackhawk Network acquires Extrameasures, a prepaid consumer promotions and incentives company.
  • PayPal’s Braintree Authorization launches to bring its payments platform to more merchants, service providers.
  • The Financial Brand looks at the breakdown of Simple’s customer numbers.
  • Avoka and eSignLive partner to enable 100% digital customer acquisition.
  • Wealthfront 3.0 features a new dashboard; software and API integrations with Coinbase, Venmo, and Lending Club.
  • Texas Dow Employees CU, Thrivent FCU, and Neighbors FCU go live with core processing platform from Fiserv.
  • FIS gains accreditation to provide access to faster payments.
  • Markit unveils new Common Reporting Standard (CRS) solution for tax residency identification and due diligence.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

FinovateSpring Sneak Peek: BanQu

FinovateSpring Sneak Peek: BanQu

BanQHomepage

FS2016-wdateA look at the companies demoing live to 1,500+ fintech professionals May 10 & 11. Register today.

BanQu is an economic identity platform that enables the world’s poor to connect to the global economy to transact, trade and build a financial history to help provide users with a permanent economic future.

Features:

  • Provides identities connecting users to the global economy
  • Families and communities combine forces to build a financial future
  • Users can interact as they need to solve any financial challenge

Why it’s great
The BanQu App is a global, device-agnostic solution that removes the barriers across the world’s populations allowing them to seamlessly transact and build long-term individual economic viability.39727803_ashish-cicle

Presenters

  • Ashish Gadnis, CEO
    Ashish has 25+ years of experience in global solutions, technology deployments, startups, and social enterprise in extreme poverty/conflict zones connecting the unbanked to the global economy.
    LinkedIn
  • Hamse Warfa, co-founderhamsecicle
    Philanthropic adviser, social entrepreneur and former program officer at Margaret A. Cargill Foundation.
    LinkedIn

FinovateSpring Sneak Peek: Empyr

FinovateSpring Sneak Peek: Empyr

EmpyrHomepage

FS2016-wdateA look at the companies demoing live to 1,500+ fintech professionals May 10 & 11. Register today.

Empyr uses card-linked technology to bridge online-to-offline (O2O) commerce, driving online audiences to offline merchants and generating new revenue for websites and apps.

Features:

  • Connects offline businesses with online consumers
  • Generates revenue for websites and apps every time a linked card is used at merchants in the Empyr network
  • Real-time tracking of offline transactions

Why it’s great
Empyr’s strong revenue model rewards all participants in the O2O value chain—consumers, merchants, financial EmpyrPresenterinstitutions, websites and apps.

Presenter: Jon Carder, CEO and founder
Jon Carder is a serial entrepreneur and CEO of Empyr, an online-to-offline commerce platform providing a frictionless approach to monetizing online consumers in the offline world.
LinkedIn

FinovateSpring Sneak Peek: OutsideIQ

FinovateSpring Sneak Peek: OutsideIQ

OutsideIQHomepage

FS2016-wdateA look at the companies demoing live to 1,500+ fintech professionals May 10 & 11. Register today.

OutsideIQ’s DDIQ is a risk-based cognitive computing product that combines automation with the skills of a human researcher to uncover and analyze regulatory risks of a subject not found using current techniques.

Features:

• Searches deep web and premium sources for risk information
• Removes false positives and groups duplicates
• Reports present streamlined intelligence and risk classification

Why it’s great
DDIQ enables you to mitigate risk and meet the increasing demands of regulators to automatically and constantly screen all available public data about your subject while preparing auditable reports.

Presenter: Dan Adamson, CEO
Dan is CEO and founder of OutsideIQ. Prior to OutsideIQ, he was a technical lead at Microsoft for Bing Health and the chief architect at Medstory.
LinkedIn

FinovateSpring Sneak Peek: TransCard Payments

FinovateSpring Sneak Peek: TransCard Payments

TranscardHomepage

FS2016-wdateA look at the companies demoing live to 1,500+ fintech professionals May 10 & 11. Register today.

TransCard Payments’ Paynuver simplifies payment disbursements, yet provides options to the recipient. By enabling a payment through a virtual account, Paynuver supports both new and traditional payment methods.

Features:

  • Enhanced payment process with the addition of workflow, attachments, & digital signatures.
  • Self-service portal gives payee access to various payment methods.
  • Technology ensures payment compliance.

Why it’s great
By simplifying the payment process for the payer, whether it be an FI or corporation, Paynuver helps increase efficiency & lower payment costs by putting the work into the hands of the funds recipient.TCardPresenter1

Presenters

  • Greg Bloh, president
    Backed by 27 years of management, consulting and investment experience across a number of key sectors, Greg is passionate about developing technology to reduce headaches for businesses and individuals.
    LinkedInTCardPresenter2
  • Chris Fuller, chief revenue officer
    Chris serves as TransCard’s chief revenue officer overseeing customer service, sales and marketing; he has been intimately involved in the company’s upward trajectory and overall strategic growth.
    LinkedIn

FinovateSpring Sneak Peek: Neustar

FinovateSpring Sneak Peek: Neustar

NeustarHomepage

FS2016-wdateA look at the companies demoing live to 1,500+ fintech professionals May 10 & 11. Register today.

Neustar’s PlatformOne can uniquely bridge offline (call center, stores, direct mail, TV) and online channels to provide three fundamental advantages to marketers within the financial services industry.

Features:

  • Identify your best customers, prospects and product affinities
  • Understand your customers and behaviors to drive greater omni-channel, multi-screen engagement
  • Reduce waste in the ad spending process

Why it’s great
Neustar’s authoritative identity can help unify your consumer profile to deliver consistent experiences across channels, online and offline, and assess true effectiveness of marketing.

NeustarPresenter1Presenter

Andrew Artemenko, Senior Director
Andrew has 10 years of digital strategy and execution experience. At Neustar, he focuses on large Fortune 100 finserv and retail clients, as an adviser on marketing technology, data strategy and test design.
LinkedIn

Welcome to Day 2 of FinDEVr New York

Stage

Yesterday’s presentations at FinDEVr New York here at the New World Stages Theatre infused us with a big dose of energy, and today will be no different.

Today’s registration opens at 9:00 AM with continental breakfast, so grab a coffee and prepare for the day. If you need a ticket, Day-2 tickets are available for here or purchase one at the registration desk.

Both tracks of presentations begin at 10:00 AM. Here’s today’s lineup:

Time

Stage 2 Presentation

Stage 4 Presentation

10:05 DigiByte Quovo & Betterment
10:25 Fidor Bank OutsideIQ
10:40 Intermission Intermission
11:10 i-exceed VIX Verify
11:30 Honkio Nubank
11:50 Solace Systems Prevoty
12:05 Lunch Lunch
1:00 Mobeam Craft Silicon
1:20 EdgeVerve Systems FICO
1:40 Green Key Technologies ScientiaMobile
2:00 Accusoft PokitDok
2:15 Intermission Intermission
2:45 Magnet NYMBUS
3:05 SpeechPro Streamdata.io
3:25 Smart Token Chain Symbiont
The final networking session with open bar and appetizers will begin after the final demo and will last until 5:00 PM, plenty of time to grab a drink and chat with presenters at their booths.
Thanks to everyone for a great first day of the inaugural FinDEVr New York. We’re looking forward to a successful second day of the event!

Finovate Debuts: Valuto’s Open API Offers Multi-Currency Accounts

Finovate Debuts: Valuto’s Open API Offers Multi-Currency Accounts

ValutoHomepage

In an increasingly global economy, Valuto’s multicurrency account helps small businesses send and receive payments in five different European currencies. Valuto integrates into systems such as SaaS accounting, ERP and invoicing systems, and other tools businesses already use daily. The multicurrency account leverages Valuto’s P2P currency exchange marketplace offering a foreign-exchange solution at a lower cost than banks.

Valuto believes financial services should be flawless. Since the biggest obstacles for consumers exist in international transfers and foreign exchange, they decided to tackle this market first. “We believe that businesses deserve the convenience of having their banking operations fully automated,” said Matthew Harris, director of strategy and partnerships.

Company facts:

  • 110 employees
  • €3.2 billion in turnover in 2015 (€9.2 billion since being founded)
  • 360,000+ registered users
  • Headquartered in Poznan, Poland
  • Founded in November 2009
ValutoStageIMGPictured left-to-right: Founder and CEO Michał Czekalski; Matthew Harris, international business development and partnerships; Lukasz Olek, founder and chief product officer onstage at FinovateEurope 2016.

In the company’s FinovateEurope 2016 demo, Valuto launched its open API, showing how to integrate a multicurrency account into an SaaS accounting system. Once the open API is integrated into an SMB’s existing platform, they can issue cross-border invoices to make and collect payments in multiple countries and currencies.


ValutoHarrisAt FinovateEurope, we chatted with Matthew Harris, director of strategy and partnerships for Valuto, to get more insight:

Finovate: What problem does Valuto solve?

Harris: Valuto is an innovative solution that bypasses expensive intermediaries such as banks or FX brokers. It is a cost-effective service that facilitates everything from foreign exchange to sending and receiving transfers in local currencies across several European countries. Valuto provides its customers faster settlement times than those offered by the banks due to our network of client-safeguarded bank accounts situated throughout Europe. Finally, which is what we unveiled at Finovate Europe this year, the Valuto open API (makes it) possible to integrate Valuto functionalities into services such as desktop, SaaS accounting, e-invoicing, P2P investment marketplaces and B2B e-commerce sites.

Finovate: Who are your primary customers?

Harris: At the moment our primary customers are SMEs and sole traders. Nevertheless, in recent months we have seen a significant uptake from individuals who have seen value in our service.

Finovate: How does Valuto solve the problem better?

Harris: Valuto users, especially SMEs and sole traders, can enjoy terms and conditions usually reserved for large corporate clients by the banks. When using Valuto, there are no middlemen, meaning Valuto customers can use our currency-exchange marketplace to exchange between one another, thus bypassing expensive spreads charged by the banks.

ValutoIMG1

Moreover, Valuto cuts out the middlemen by offering domestic, localized payouts and pay-ins from our network of bank accounts. This is why Valuto transfers are transparent, predictable and inexpensive.

A typical cross-border transfer passes through several correspondent banks, each taking a percentage off the initial payment amount. This is why traditional cross-border transfers are complex, erratic and costly.

ValutoIMG2

With Valuto, transfers are transparent, predictable and inexpensive.

ValutoIMG3

Valuto to Valuto (V2V) is a unique transfer option available to Valuto customers. Everyone who has a Valuto account and sufficient balance can transfer funds to another Valuto customer. The transfer is completely free and will be visible on the recipient’s account within seconds.

ValutoIMG4

Finovate: Tell us about your favorite implementation of your solution.

Harris: My favorite implementation of Valuto would have to be the integration of the Valuto multicurrency payment account into an SaaS accounting solution in order to automate payments, collections and reconciliation. We will go live with our first integration March of this year.

Finovate: What in your background gave you the confidence to tackle this challenge?

Harris: Valuto is a brand new project, and was created by individuals with extensive proven track records of developing innovative financial services and products. Valuto’s co-founders, Michał Czekalski and Łukasz Olek, began their careers by establishing Internetowykantor.pl, one of the largest companies on the online currency-exchange market in Poland. Now they are introducing Valuto as a modern solution for clients across Europe.

Finovate: What are some upcoming initiatives from Valuto that we can look forward to over the next few months?

Harris: In the upcoming months we will launch a new API function designed for P2P investment platforms. It’s a unique feature that will make us stand out from our competition on the market. We’ve seen a lot of fintech solutions aimed at the banks so we wanted to direct our next project to helping fellow fintech providers continue to disrupt the banking sector.

Finovate: Where do you see Valuto a year or two from now?

Harris: We see Valuto as a major player throughout Europe and several other major economies globally. Additionally, our customers can expect numerous new functionalities added to the multicurrency payment account, leading to our goal of creating a modern, connected bank similar to the internet of things. Apart from that, we expect Valuto to be integrated into everything from SaaS accounting platforms to P2P investment marketplaces and more.