Finovate Demo Video Archives

Demo video will be available soon.

Presenter Profile:

How they describe themselves: Debbie is an acquisition and engagement platform that helps financial institutions win, activate, and retain customers by rewarding positive financial behavior.

Across our partners, Debbie has driven 50,000+ new accounts, reactivated 40% of dormant accounts, and generated meaningful incremental deposit activity. At the same time, our 500,000+ users have collectively saved more than $200M – creating a model where better financial outcomes and in-app engagement directly translate into growth for financial institutions.

How they describe their product/innovation: Debbie’s Rewards Orchestrator lets financial institutions launch targeted reward campaigns directly inside the Debbie app. Partners can choose the audience, activity, reward, and campaign duration – from always-on programs to one-time promotions – giving them a flexible way to drive deposits, activate specific customer segments, and encourage adoption of priority products and financial behaviors.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)

Credit Union/Community Bank Fit: Credit unions

Contacts:

Bus. Dev. & Press: Rachel Lauren (COO & Co-Founder), [email protected], 201-562-5896