FinovateSpring 2015 / SmartAsset

Presenter Profile:

How they describe themselves: SmartAsset is a financial technology and data company that provides transparent, automated, and personalized advice on big personal finance decisions. Our technology helps users arrive at the best answers for questions like how much house can I afford? Is it better to buy or rent? How much should I be saving up for retirement? And other topics.

How they describe their product/innovation: We’ve launched a revamped version of our site that allows the user to navigate through our tools more easily and bring an increased layer of transparency to our recommendations. The new format provides a simpler and more intuitive understanding of how the complex financial decisions users are about to make will impact their finances and lives.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)


Bus. Dev.: Mihi Apte, VP Bus. Dev.,, 703-473-8263
Press: Asees Singh,, 760-717-6596
Sales: Chris Spadafino, VP Digital Sales,, 914-980-9113

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