How they describe themselves: Ex-bankers who have developed a revolutionary mobile banking platform. Banks will use this solution to implement a truly client-centric mobile banking experience that helps them to compete more effectively with other banks and, also, their new competitors from technology industries. NAMU is referred to as ‘Joyful Banking’ – using the NAMU app is natural, personal, relevant, and enjoyable. With the growing importance of the user experience in digital channels, NAMU sets a new standard in mobile banking.
How they describe their product/innovation: NAMU is a white-label mobile banking solution for banks, implementing new and intelligent behavior modeling, which focuses on customer behavior and digital experiences. It is based on a patent-pending ‘Social spending behavior algorithm.’ The product highlights include: highly visual user experience, Google-like search through the customer’s entire transaction history and across all banking products, new data organization, contextual, personal and relevant permission-based advertising of targeted offers, promotions, and loyalty services to consumers as well as a virtual personal branch. For each bank, NAMU connects easily to many complex banking systems with a centralized API and data-centric architecture.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms