How they describe themselves: Mitek (NASDAQ: MITK) is the leading innovator of mobile imaging for financial transactions and identification. Mitek’s patented mobile photo technology automatically captures images of personal and financial documents and then extracts relevant data. This enables consumers to use the Camera as a Keyboard™ to reduce friction for mobile check deposit, account opening, insurance quoting and many other use cases. This innovative technology is licensed by more than 3,300 organizations and used by over 47M of consumers, enabling increased customer acquisition, retention, and operational efficiency.
How they describe their product/innovation: Mitek showed how to improve funnel metrics and double the number of accounts booked with Mobile Photo Account Opening for Mobile Web. They then showcased their new, instant, and guaranteed ID authenticity validation technology, which is a key to the future of mobile identity proofing.
Product distribution strategy: Direct to Business (B2B), through fintech companies and platforms