How they describe themselves: Karmic Labs has built an intelligent API-based virtualization layer atop existing payment layers to offer innovative payment and SaaS solutions to organizations and enterprises. Its key product, Dash, showcases these features; Karmic’s APIs also allow others to build and offer such value added services to card issuance, including FIS.
How they describe their product/innovation: Through a single app, Dash allows employees of companies and organizations to dynamically gain access to corporate funds through various mechanisms configured to the entity – Dash also handles all expense management at no cost and in real-time (no more time delays or need for third party solutions). The API based Dash marketplace also enables additional financial services. The service functionality is available directly to businesses via Dash, as well as through participating financial institutions via a partner of Karmic Labs.
Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms