How they describe themselves: Vouch is the first social network for credit, helping borrowers proactively build their creditworthiness to get better rates on loans, higher limits, or both. Founded by PayPal alumni and former banking executives, Vouch provides a network for everyone, regardless of their credit history, to build credit for the future. In contrast to other consumer lenders that focus on an individual’s credit score in isolation, Vouch analyzes the network of people who know you best to make more informed decisions about your creditworthiness.
How they describe their product/innovation: Friends and family members trust you with money, so Vouch does too. Get started by visiting the Vouch website, or downloading the mobile app for iOS or Android. Borrowers apply for loans and ask friends, family, and other personal connections to “vouch” for them by answering a short survey. Vouchers are encouraged to back a portion of the loan to help further reduce the price to borrowers. “Vouches” are used alongside standard financial data to gain a more complete picture of creditworthiness, bringing down the price of loans for borrowers. The more vouches a borrower receives, the lower their rate.
Product distribution strategy: Direct to Consumer (B2C)