FinovateSpring 2015 / Whodini

Presenter Profile:

How they describe themselves: At Whodini, we help local businesses know their customers better. And that’s an understatement. Owners, managers and employees can instantly know their customers’ names, faces, preferences, likes and dislikes the moment they walk in their door. Knowing customers better, builds true customer loyalty. Whodini also helps merchants reach those loyal customers with targeted offers to bring them back and engages those customers using social media marketing. Whodini makes the entire process simple; all at an incredibly low-cost.

How they describe their product/innovation: It’s all about the “Who” in Whodini! Merchants open the Whodini box, peel-and-stick the Whodini beacon on a wall, set up their online and mobile accounts in five minutes, and they are live and operating. Whodini demoed the magical “Know Your Customer” service. Consumers download the Whodini app and create their customer profile, in return for a modest in-store reward. Afterwards, each time that customer walks through the door, merchants and employees instantly see the customer’s unique profile. We do this all with BLE beacons, our merchant app, our consumer app, and our SaaS service.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Bus. Dev.: David Schachne, EVP Bus. Dev.,
Press: Brian Lawe, CEO,

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