FinovateSpring 2015 / Persistent Systems

Presenter Profile:

How they describe themselves: Persistent Systems builds software that drives the business of our customers; enterprises and software product companies with software at the core of their digital transformation.

How they describe their product/innovation: BuddyPay is essentially a switching mechanism for Payment made for purchase of Goods and Services from an Online site. It’s a mechanism that allows another person/entity (Payer) to pay for Goods and Services purchased by someone else (Buyer). The payment is done on the Online site (Seller) in real time. The name was coined as BuddyPay, as it involves two persons, Buyer and Payer (father/son, two friends, etc.) who are very well known to each other, i.e. ‘buddies’.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev.: Prasad Deshpande, GTM Partner, Financial Services
Press: Rashmi Joshi, Associate Manager Corporate Communications,
Sales: Kiran Naik, EVP,

More Videos: FinovateSpring 2015