FinovateSpring 2015 / TickerTags

Presenter Profile:

How they describe themselves: We connect trending social content to investable companies.

The multiplicity of social chatter that propagates through user communities presents an atypical opportunity to discover and monitor emerging and collapsing trends in a way that was never possible before. So how can investors efficiently identify actionable insights hidden within terabytes of unstructured social data and non-financial news flow?

Our pursuit of that answer inspired TickerTags, a crowd-sourced association taxonomy of tags that has the potential to impact a company’s business or public perception. Built by investors, for investors, to democratize information flow while evolving news monitoring from view-limited tickers to social monitored tags.

How they describe their product/innovation: TickerTags is a public taxonomy comprised of 250,000 keywords and phrases (Tags) that are associated to 8,000 public tickers.

The TickerTag library is monitored by select crowd-sourced investors who leverage their knowledge to help refine, broaden, and update tags across sector and stocks. Frequency and sentiment of Tag mentions across conventional news and social channels are historically indexed for benchmarking, comparison, charting, and alerting. The TickerTags taxonomy evolves news monitoring from view-limited tickers to social-monitored tags that serve to parse the world’s data streams without human bias.

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev., Press, & Sales: Chris Camillo, Co-Founder,

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