Personetics Leverages AI to Help Chip Away at Student Loan Crisis

Cognitive analytics company Personetics announced this week it is using its AI technology in a new way. The Israel-based company launched Personetics Act this week to offer banks a way to help customers repay their student loans ahead of schedule.

The new service uses the Nudge Theory to incentivize the 44 million U.S. student loan borrowers who owe more than $1.4 trillion in student loan debt to pay down their loans early and avoid paying thousands in interest. The Nudge Theory was demonstrated by 2017 Nobel Prize winner Professor Richard Thaler, who noted that people make better decisions to improve their financial health when the choice is made easy for them.

Personetics Act puts the Nudge Theory to work by helping banks identify consumers that 1) have a student loan and 2) can afford to pay it off faster. The program offers these consumer a tailored, automated service that adjusts to changes in their spending behavior and continually analyzes their financial picture to find unused funds that can be applied toward the existing loan balance. This can be set to automatically make payments on the customer’s behalf or to appear as a suggested recommendation. The company notes that applying an additional $50 per week towards a $40,000 student loan that bears a 5% interest rate can allow a customer to pay off the loan 3.5 years faster and save over $4,000 in interest payments.

“Existing bank plans are limited in scope and therefore unlikely to make a visible dent in any customer’s outstanding loan balance,” said David Sosna, Personetics’ Co-founder and CEO. “By applying AI algorithms to analyze individual customer cash flows, we’re able to identify windows of opportunity for customers to make these extra payments with no effort on their end.”

At FinovateFall 2016, Personetics demonstrated its Personetics Anywhere chatbot solution. The company was founded in 2011 and has received $18 million in total funding. Personetics recently onboarded Royal Bank of Canada to pilot an AI-powered financial guidance solution, NOMI Insights, and an automated savings platform, NOMI Find & Save. Last month, the company’s VP of New Markets and Solutions, Sudharshan Krishnan, authored a guest post titled, “Enabled by AI, Self-Service Is the Future of Banking.”

Finovate Alumni News


  • Swych Introduces Themed, Multi-Currency, Digital Gifting Options.
  • Persado Unveils Persado One, Lands $30 Million Credit Facility from Silicon Valley Bank.
  • Personetics Leverages AI to Help Chip Away at Student Loan Crisis.
  • Two-Time Best of Show Winner Raises $3 Million in New Funding.

Around the web

  • Actiance launches Safe Landing Program to ensure continuous compliance for stranded CA data protection customers.
  • PayNearMe helps NYC residents and visitors pay parking tickets with cash.
  • Mitek partners with handwriting-based biometric authentication service Asignio to deliver IDaaS solution.
  • Revolut announces plans to expand to Singapore.
  • Zafin launches digital origination platform and partner ecosystem, Zafin Origin.
  • Klarna expands partnership with Arcadia, adding new payment solutions.
  • Yoyo Wallet reaches processing milestone of more than 1.75 million transactions per month.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Enabled by AI, Self-Service Is the Future of Banking

Guest post by Sudharshan Krishnan*, VP New Markets and Solutions, Personetics

Self-service banking is adapting to the digital age – though many customers believe that change isn’t coming fast enough. Here we look at the challenges banks face and how AI can be used to transform self-service banking.

Digital problem resolution is key to satisfaction and loyalty

A survey by Ath power consulting found that four in every five consumers prefer to conduct their banking via digital channels. Yet the firm also found that satisfaction with digital banking dropped significantly in the past year as customers began to expect more from their digital interactions. The latest J.D. Power report shows that unsuccessful problem resolution is highly correlated with this low level of satisfaction and high level of customer attrition. And while the branch has traditionally served as the go-to channel for handling problems, younger customers now prefer to resolve problems online or via social media.

Banks that take a more comprehensive digital approach are well positioned to increase satisfaction and fight off future customer attrition, but the payoff can be even more immediate in terms of reduced costs. According to Bain & Company, the top 25 US banks could save as much as $11.4 billion annually in aggregate by increasing digital interactions to the levels of some of their European counterparts.

Pillars of AI in Self-Service Banking: Conversational. Personal. Predictive.

By allowing customers to interact with the bank through natural language conversations, chatbots provide an intuitive channel for customer inquiries, facilitating user friendly interactions and delivering a better customer experience than the age-old FAQs and the dreaded IVR. While bank chatbots are still few and limited in functionality, over three quarters of all banks have active chatbot projects in place.

While the promise is great, a chatbot, just like a human banker, is only as good as the knowledge it possesses. To be helpful, a banking chatbot must understand the context of the bank’s services. Furthermore, it must understand the particular needs and situation of the customer, and incorporate this understanding into the conversation.

To truly delight customers, how about pre-empting them before a request is made? Better yet, how about alerting the customer in advance to avert potential problems altogether? A robust AI solution is predictive – monitoring a customer’s transactions and forecasting future cashflows to anticipate issues ahead of time – then prompting the customer with information, insight, and tips that can help eliminate fees and avert troublesome situations such as over drafting the account.

AI as an Augmentative Strategy

Implementations of AI-powered self-service at some of the world’s largest banks have shown that as many as 88% of incoming inquiries were resolved without requiring the help of a person.

However, as much as chatbots and AI can revolutionize self-service, they should not be viewed as a complete replacement for human bankers. A smart chatbot would know when the time is right to move the conversation to a human-led channel such as the call center or the branch.

There’s No Time to Waste

With practically every major bank getting ready to launch a chatbot solution, the bar for self-service banking is about to be raised once again. Financial institutions that fall behind in delivering new service capabilities will risk customer loyalty and face a cost disadvantage.

With that in mind, banks cannot afford to sit on the sideline or embark on multiyear transformative projects – the time to act is now.

*Sudharshan Krishnan is responsible for growing new markets and working with leading financial institutions to deliver Cognitive Financial Services Applications that are trusted by millions of customers – providing personalized guidance, conversational self-service, and automated money management programs.

Royal Bank Canada Leverages Personetics to Pilot New Automated Savings Service

Royal Bank of Canada (RBC), with the help of Personetics Cognitive Banking’s applications, will deliver two new services this autumn that provide AI-powered financial guidance and an automated savings programme through the bank’s mobile app, reports Antony Peyton of Banking Technology (Finovate’s sister publication).

The development follows on from last month, when RBC unveiled these two digital services: NOMI Insights and NOMI Find & Save.

Based on predictive analysis of individual behavior and spending patterns, Personetics said its solutions enable RBC to provide clients with personalized insight and advice for day-to-day money management.

Examples of insights include identifying unusual transactions which may require action, automatically issuing reminders based on past activity, and predicting potential issues.

Personetics is headquartered in New York and was founded in 2011. It also has offices in London and Tel Aviv. The company demonstrated its Personetics Anywhere chatbot solution for the financial services industry at FinovateFall 2016.

Finovate Alumni News

On Finovate

  • Royal Bank Canada Leverages Personetics to Pilot New Automated Savings Service.
  • Live Demos and Deep Dives: FinovateFall Takes to Twitter.

Around the web

  • Baker Hill teams up with BOLTS Technologies to provide streamline account opening.
  • Jack Henry & Associates again named to 2017 IDC Financial Insights FinTech 100 Ranking.
  • Insuritas hires former credit union CEO, Rose Ann Lambert, as EVP of Corporate Sales.
  • CREALOGIX notes growth in international sales in release of 2016/2017 financial year results.
  • TickSmith adds fintech veteran Mark Rodrigues to its board of directors.
  • Texas-based Amplify Credit Union ($870 million in assets) to deploy Fiserv’s DNA platform.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.


Finovate Alums Among Top Investment Targets for Top European Banks

Earlier this year, CB Insights took a look at where fifteen of the top European banks were spending their investment dollars. The result is an interesting portrait of an industry appears very committed to three areas of fintech in particular: blockchain, financial services software, and Regtech. Of the 15 banks represented in CB Insights’ survey, all but one had invested in R3, the blockchain consortium, with ten banks investing in financial services software companies, and eight banks funding Regtech firms.

Also noteworthy is the presence of ten Finovate/FinDEVr alums among the investments. Symphony Software Foundation, an alum of our developer’s conference, FinDEVr, was the alum with the most support from among the 15 European banks. Santander was the bank with the broadest support among our alum community, backing six out of the 11 alums listed.

Kabbage (FinovateSpring 2015)

  • Founded in 2009
  • Headquartered in Atlanta, Georgia
  • Total Capital Raised: $488 million
  • Top European banks: Santander, ING

Personetics (FinovateFall 2016)

  • Founded in 2010
  • Headquartered in Tel Aviv, Israel
  • Total Capital Raised: $18 million
  • Top European bank: Santander

Prosper (FinovateSpring 2009)

  • Founded in 2006
  • Headquartered in San Francisco, California
  • Total Capital Raised: $355 million
  • Top European bank: Credit Suisse

Ripple (as OpenCoin, FinovateSpring 2013)

  • Founded in 2012
  • Headquartered in San Francisco, California
  • Total Capital Raised: $93.6 million
  • Top European bank: Santander

SaveUp (FinovateSpring 2014)

  • Founded in 2011
  • Headquartered in San Francisco, California
  • Total Capital Raised: $7 million
  • Top European bank: BBVA

SigFig (FinovateFall 2011)

  • Founded in 2007
  • Headquartered in San Francisco, California
  • Total Capital Raised: $60 million
  • Top European banks: Santander, UBS

Socure (FinvoateFall 2015)

  • Founded in 2012
  • Headquartered in New York, New York
  • Total Capital Raised: $29.4 million
  • Top European bank: Santander

SumUp (FinovateEurope 2013)

  • Founded in 2011
  • Headquartered in Dublin, Ireland
  • Total Capital Raised: $44.3 million
  • Top European bank: BBVA

Symphony Software Foundation (FinDEVr New York 2017)

  • Founded in 2014
  • Headquartered in Palo Alto, California
  • Total Capital Raised: $229 million
  • Top European banks: BPCE/Natixis, UBS, Deutsche Bank, Societe Generale, BNP Paribas, Credit Suisse

Tradeshift (FinovateEurope 2012)

  • Founded in 2010
  • Headquartered in San Francisco, California
  • Total Capital Raised: $182 million
  • Top European banks: Santander, HSBC

Tyfone (FinovateSpring 2008)

  • Founded in 2004
  • Headquartered in Portland, Oregon
  • Total Capital Raised: $13.4 million
  • Top European bank: Deutsche Bank

The analysis focused on fintech investments from 2012 through June 2017, and includes investments made by the venture arms of the banks shown.

With AI and Automation, Personetics Act Turns Banking Apps into Financial Wellness Apps

Courtesy of new AI-powered technology, cognitive analytics specialist Personetics has made it that much easier for bank customers to save money and pay off debt. The new solution, Personetics Act, leverages automated algorithms to help customers define and set actionable financial goals. The technology then analyzes the customer’s finances to see ways that funds and payments can best be arranged to meet those goals whether the customer is simply looking to save more, retire debt faster, or set aside money for a specific goal at a specific time.

“We believe that automated programs personalized to individual customer needs and objectives will soon become an essential part of every bank’s product portfolio,” Personetics co-founder and CEO David Sosna said. He added that Personetics is already providing automated money management technology to “some of the world’s leading banks.” Available as a white-label solution, Personetics Act can help banks attract and retain customers whose primary accounts are with other institutions, as well as increase wallet share for current account holders. Customers get an intelligent money management solution that learns user’s preferences and optimizes its recommendations with use.

More than the latest in Personetics’ suite of cognitive banking solutions, Personetics Act embraces the trend toward “turning mobile apps from banking apps to personal finance apps” as Sosna told American Banker, which called the technologies “a digital CFO in your pocket.” Also writing for American Banker, Penny Crossman noted that FIs like Wells Fargo have been working with Personetics to create financial wellness solutions guided by predictive analytics. One such implementation was Wells Fargo’s Daily Change app launched last year that is powered by Personetics. The app enables customers to link checking and savings accounts and schedule transfers between the two.

Founded in 2010 and headquartered in Tel Aviv, Israel, Personetics demonstrated its Personetics Anywhere chatbot solution at FinovateFall 2016. The company began the year with an investment from Santander’s venture capital arm, Innoventures, and a deal to power a new chatbot launched by Societe Generale. Personetics has raised $18 million in total funding.

Finovate Alumni News


  • Blockchain Lands $40 Million Series B.
  • With AI and Automation, Personetics Act Turns Banking Apps into Financial Wellness Apps.
  • Student Loan Genius Joins Inaugural U.S. Class of BBVA Program for Social Entrepreneurs.

Around the web

  • Greater Wyoming FCU ($23 million in assets) transitions to integrated banking solutions from Fiserv.
  • Mitek adds Jeff Davison as new Chief Financial Officer.
  • Trustly readies first The State of Online Banking report for release next week.
  • ZipZap chosen to participate in U.K. Financial Conduct Authority (FCA) Regulatory Sandbox.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.


Finovate Alumni News


  • Spiff Partners with Nordea Liv to Launch Mobile Savings App.
  • PayPal Acquires TIO Networks in $230 Million Deal.
  • Qumram’s Regtech Offering Lands $1.49 Million


Around the web

  • TransferWise announces integration with Facebook Messenger.
  • Valiant Bank to deploy new customer engagement platform from Backbase.
  • Thomson Reuters Labs’ latest data science lab opens in Singapore.
  • Malauzai reports record growth for 2016.
  • Santander’s VC arm invests undisclosed amount in Personetics.
  • Standard Chartered leveraging WeChat’s online payment gateway to launch e-commerce solution for corporates.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

Société Générale to Launch Personetics-Powered Chatbot


Looking for a fintech to build a chatbot for your bank? Tucked inside a recent survey by Personetics was this note from the Head of Innovation Lab at BRD Groupe Société Générale, Horia Velicu. The survey measured attitudes among decision-makers at more than 200 financial institutions toward chatbot technology.

Our goal is to create an experience in line with how customers want to interact with businesses in the digital age. If I can order a ride or buy food on Facebook Messenger, I should also be able to manage my money in the same conversational and real-time environment.

And lo and behold, both Finextra and American Banker have cited Société Générale as one of the major FIs exploring chatbot technology and turning to Personetics to do it. SocGen plans to introduce their chatbot through its Romanian banking unit later this year. And while the initial deployment will be limited to responding to investor queries about equity funds, success here will lead to other uses of the chatbot, such as retail deposit accounts and billpay, as well as rolling out the technology in other areas.


Pictured (left to right): Solution Architect Sudharshan Krishnan and CEO/co-founder David Sosna demonstrating Personetics Anywhere at FinovateFall 2016.

“The true test for conversational commerce is in the ability to solve real problems and guide customers through meaningful and sometimes complex commercial and financial activities,” Personetics co-founder and CEO David Sosna said. His company’s survey revealed that more than three quarters of those who responded said they believed chatbot technology would be “a viable commercial solution now or within the next 1 to 2 years.” Additionally, a majority of respondents believe a “substantial share” of customer interactions will be managed by chatbots within the next 3 to 5 years.

Personetics specializes in helping banks create personalized digital experiences for their customers. Founded in 2010 and headquartered in Tel Aviv, Israel, Personetics demonstrated its Personetics Anywhere chatbot at FinovateFall 2016. The company launched its Chatbot Bootcamp last fall, and earned a spot in the FinTech Forward 20 “Companies to Watch” roster. We featured Personetics in our look at Finovate alums “representing fintech innovation in Israel” last summer, and profiled the company in our Finovate Debut series. In addition to Anywhere, Personetics offers a next-generation, natural language powered, digital self-service product, Personetics Assist, and a customer relationship solution called Personetics Engage that leverages predictive analytics to enable banks to help customers reach financial goals.