FinovateSpring 2015 / Onovative
Presenter Profile:
How they describe themselves: We help banks and credit unions grow by providing them with powerful marketing automation and customer relationship software.
How they describe their product/innovation: Banks and credit unions have an abundance of customer data already present in their current software systems. The problem is, that data isn’t easily actionable or extractable when they want to use it to communicate with customers. Core iQ connects to those systems in a secure manner, behind the firewall, to enable automatic communication and cross-selling through email, SMS text, direct mail, and many other channels.
Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms, licensed
Contacts:
Bus. Dev., Press & Sales: Michael Browning, CEO, michael@onovative.com