Finovate Demo Video Archives

Presenter Profile:

How they describe themselves: Avoka creates frictionless customer experiences for applications such as applying for credit cards, bank accounts or government services. Focused on an omni-channel user experience integrating digital, branch, and call center, Avoka software optimizes the “buy” portion of digital customer acquisition to increase financial service account sales, without changing back-end systems. Avoka delivers a proven track record with financial services and government organizations including more than 12 years managing digital sales and service transactions and upward of 100M global business-critical customer transactions completed each year.

How they describe their product/innovation: Product and pricing are not differentiators in financial services – customer experience is.  Each additional step in the credit card application process results in higher abandonment and fewer converted customers. Avoka has increased a 36% conversion rate to 51% in just four weeks by focusing on delivering a frictionless customer experience.

We demonstrated combining social, cloud services, and crowd-sourcing into the world’s fastest credit card application.  We minimize customer effort and deliver measurably higher levels of account conversion.  Because online, seconds matter.

Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms

Contacts:

Bus. Dev.: Philip Copeland, CEO, pcopeland@avoka.com, (c) 303-802-0877
Press: Diana Kearns-Manolatos, Articulate Communications, dkmanolatos@articulatecomms.com, 212-255-1203
Sales: Dermot O’Doherty, SVP Sales & Customer Success, dodoherty@avoka.com, (c) 720-469-1977