How they describe themselves: Dateio is a fast growing fintech company and a pioneer of card-linked marketing in the CEE region. We enable retailers to address clients of our partner banks with card-linked offers, targeted based on clients’ previous shopping behaviour. Our partners include major banks and retailers in the region.
How they describe their product/innovation: Our new product is about loyalty rewards linked to (card) payment. We believe the way loyalty works today is very anachronistic and that the process of obtaining rewards can be linked with payment, making the user experience much smoother.
The basic scenario works as follows:
- A customer pays by card at a retailer, who participates in the scheme.
- The payment is automatically counted towards his loyalty.
- Once an agreed threshold is reached, a voucher appears in the app, entitling the customer for a reward (a free coffee, discount on future shopping, …)
Going forward, we will support more complex loyalty mechanisms, including integration with an existing loyalty program of a partner.
Product distribution strategy: Through financial institutions