FinovateEurope 2019 / ApPello

Presenter Profile:

How they describe themselves: ApPello is a leading software solutions provider specialized in front-to-back-office banking solutions, covering all phases of any lending related activity. The company is headquartered in Budapest and it is strongly represented in the CEE region with a proven track record of more than 20 years. ApPello develops and implements next generation solutions to improve its clients’ productivity and efficiency. Our innovative approach is demonstrated in the ApPello Digital Platform (AppDP) which provides unparalleled opportunities to define business logic (data model, screens, business rules, workflow and reports) effectively, managed and operated easily even by bank staff, without any development needed.

How they describe their product/innovation: ApPello Lending Portal provides a new level of flexibility in lending with its user-friendly, self-service application. The innovative platform with its responsive modern design and state-of-the art user interface gives customers a comprehensive banking experience pre-integrating various different lending solutions (e.g. loan origination, real estate valuation).

The platform digitalises all important client interactions with ease and help the financial service providers with a fully customizable end-to-end lending solution (ApPello Loan Factory) that put emphasis on client digital journeys over legacy system oriented approach

Product distribution strategy: Direct to Business (B2B), through other fintech companies and platforms, licensed


Bus. Dev.: Beatrix Percze, Bus. Dev. Coordinator,
Press: Erika Moczok, Marketing Manager,

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