How they describe themselves: UX Design Agency (UXDA) is the world’s first and most experienced design agency that specializes only in financial UX/UI solutions. The team of UXDA executes Design Thinking approach and UX methods to deliver dozens of tailor-made, user-centered interface designs to banking software vendors from Forrester TOP10, as well as for banks and Fintech startups all over the world. UXDA has delivered its own unique Financial Design methodology – a failure-proof step-by-step UX design approach that fits the complexity and specifics of financial services, helping to ease the daily lives for millions of people all around the world.
How they describe their product/innovation: The creation of Light Bank was driven by UXDA’s main goal – humanization of the complicated world of finance. That’s why UXDA dared themselves to create the simplest and the most beautiful mobile banking design in the world, while maintaining the full-scale digital banking functionality. Light Bank is the synergy of light and simplicity that unites beauty with functionality, busting the myth of finance as something complicated and boring. The purpose of Light Bank is to demonstrate that a customer-centered UX design can significantly improve the value of any financial service, showing the path to customers’ heart.
Product distribution strategy: Through financial institutions, through other fintech companies and platforms