FinovateEurope 2016 / investUP

Presenter Profile:

How they describe themselves: investUP (UP) is on a mission to make investing an everyday thing. UP offers retail investors a single account through which they can lend and invest into more than 23 crowdfunding and P2P sites from one hub. Investors can hold investments in two types of account: everyday (non-ISA) and crowdISA® (ISA). Crowdfinance is doubling in size each year globally. With the ISA pot in the UK at nearly £500bn, the incoming Innovative Finance ISA is expected to transform crowdfinance. As an ISA manager and aggregator, investUP is soon also offering an unrestricted market-wide crowdISA® – a significant competitive advantage.

How they describe their product/innovation: investUP is launching an entirely new product for 2016. Everything is either new or upgraded, with particular emphasis on introducing social elements (putting the crowd back into crowdfunding). Key features are:

  • clubUP: users can now follow other investors and compete in our league tables
  • Super Slick Search: users can sift through 100s of deals with intuitive and powerful filters
  • Key new features include Robo-lending for passive investors (launching soon) and diversification tools – designed to help our active investors

Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions, through other fintech companies and platforms


Bus. Dev.: James Tuckett, CEO & Co-founder,

Press: Dom Wolf, CMO & Co-founder,

Sales: Will White, Operations Director,

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