FinovateEurope 2016 / Persado

Presenter Profile:

How they describe themselves: Persado’s platform generates the most persuasive language for communications designed to drive action. The software uses semantic algorithms to map emotions and generate language for marketing communications such as emails, landing pages, mobile, push notifications and social media. By breaking down marketing language into emotional, descriptive, and formatting components, Persado’s software linguistically engineers the optimal language, replacing the guesswork of copywriting.

How they describe their product/innovation: Persado Go is the first-ever completely automated self-service solution for customers requiring persuasive messaging, with instant turn around through an easy-to-use interface. The intuitive interface allows marketers to leverage powerful algorithms and a vast amount of data to generate the most persuasive message for their audience, with a 95% probability of success. Customers can enjoy access to advanced insights into the language emotions that make their target audience convert.

Product distribution strategy: Direct to Business (B2B)


Bus. Dev.:

Press: Cristina Dinozo, Senior Director of Communications,

Sales: Mario Imparato, VP International Markets, and/or

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