FinovateEurope 2016 / Innofis

Presenter Profile:

How they describe themselves: We help banks get closer to their clients, not only by providing the optimal channel but also through deep insights in their potential and true needs. Innofis omnichannel digital platform goes far beyond delivering an attractive interface. The true power of our solutions lies in the superior platform management, which delivers easy integration and total control over digital banking processes. Our clients are top-tier international banks who value the proven reliability and ease of implementation of our solutions and used today by over 3M digital customers.

How they describe their product/innovation: The Innofis Omnichannel Predictive Banking solution, launches a whole new way of banking based on predictive analytics of customer data. Moving away from the current ‘hit and miss’ financial marketing, the solution uses machine learning by combining available data at the bank and contextual/behavior information, to deliver accurate customer marketing call to actions. Powerful features include the ability to:

  1. Suggest the optimal transaction to customers, based on their previous behaviour.
  2. Offer a tailored financial products promotion, by matching contextual and behavioral data with cross-selling and upselling promotions.

Product distribution strategy: Direct to Business (B2B), through financial institutions


Press: Sabrina Garnier,

Sales: David Falk,

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