How they describe themselves: Logical Glue is a young company at the ‘bleeding edge’ of predictive/prescriptive analytics, with a purpose built SaaS platform that performs the work of data scientists at speed and scale. Our initial target market is the ‘alternative finance’ space, where there are a growing number of new entrants, peer-to-peer lenders and challenger banks coming through. These are SMEs and start-ups that are embracing competition in the market, but they need to have access to low cost, real-time insights on customers and to make live credit risk decisions. We are also working with businesses in the insurance markets.
How they describe their product/innovation: Logical Glue Ensemble makes it easier to go from raw data to train the most accurate predictive models using state of the art techniques. These techniques are applied in an automated way that makes it true Machine Learning as a Service for the business analyst or developer, as well as the data scientist. The platform enables users to see how the models can be applied to solve real-world business problems such as creating credit grades in underwriting, and then to apply the models to work on new data in real-time. Previously the platform has been sold to enterprises only, for production use. However, we are targeting individual users who want to realise the power of sophisticated predictive techniques for themselves for the first time.
Product distribution strategy: Direct to Business (B2B)
Bus. Dev., Press & Sales: Colin Magee, CEO, email@example.com