How they describe themselves: Capitalise makes it easy for SMEs and their advisors to find, compare and select funding. With so many lenders in the market, Capitalise simplifies the search process and uses the latest technology to generate objective, intelligent matches, giving businesses the power to choose the most appropriate funding product. We’ve established a marketplace where lenders, SMEs and their advisers can join forces in comparing and executing loans. Capitalise is based on the belief that every company should not just get a financing offer, but receive the right one, with the highest likelihood of approval. In turn, SMEs using Capitalise are twice as likely to get funded.
How they describe their product/innovation: Our platform uses behavioural data, based on past successes, to match and rank lenders while our algorithms currently compare over 2500 data points (and growing) to find the most suitable funding solutions and improve the likelihood of success. In addition, our advanced platform allows businesses to collaborate with their accountants or advisors in the application process. They can submit information and documents to lenders and even manage the loan process on behalf of a business.
Product distribution strategy: Direct to Business (B2B)