FinovateEurope 2016 / Backbase

Presenter Profile:

How they describe themselves: We help banks get online faster by delivering a complete, customer-centric, omni-channel digital banking solution that drastically differentiates banks from the competition. Our out-of-the-box digital bank helps banks revitalize their customers’ digital interactions, drastically increasing the stickiness of their relationships with their customers. At the same time we put FIs back in control over their digital strategy with our Visual Editor and API layer. Industry analysts Gartner, Forrester, and Ovum recognize Backbase as a leader in terms of customer experience, omni-channel, and time to value. Backbase powers numerous global institutions, including ABN AMRO, WestPac, Barclays, Fidelity, and Goldman Sachs.

How they describe their product/innovation: We are launching the Wealth Management edition of our Digital Banking Platform (DBP). With a strong focus on providing a beautiful customer experience, that works on any device and channel, and puts your affluent customers in full control over their portfolio, their bank accounts, and improves customer – advisor relations. Putting you, the bank, on par with the fintech challengers that are after one of the most profitable customer segments in banking: the private banking customer.

Product distribution strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Press: Jelmer de Jong Global, Head of Marketing,

Sales: James Barker, Regional Director UK,

More Videos: FinovateEurope 2016