FinovateEurope 2014 / Smart Engine

Presenter Profile:

How they describe themselves: Smart Engine stands for personalization and target marketing. As pioneers in the field of customer loyalty, we are drivers of innovation and leaders in personalized target marketing.

Partnering with financial services companies and merchants, we deliver personalized target marketing offers to consumers through modern online channels helping consumers save money, time, and effort. We call this “Smart Shopping” – delivering great deals on products, which resonate on an individual level, and ease of shopping.

How they describe their product/innovation: We demonstrated the next generation of our innovative Shopping Assistance functionality which adds an entirely new level of “big data” consumer profiling and multichannel targeting to our card linked offer bank loyalty platform.

The cardholder checks in at the merchant store using the App or logs on to the web shop. Our consumer insight analytics in real time pushes relevant shopping offers and recommendations which match the cardholder’s preferences. The preferences are derived from the cardholder’s profile which we maintain consistently across all merchant sales channels. The cardholder checks out from the store using the Smart Engine App, paying for the purchase and redeeming a discount all in one go.

Product Distribution Strategy: Direct to Consumer (B2C), Direct to Business (B2B), through financial institutions


Bus. Dev., Press, & Sales:
Europe: Anna Bacher, Director of Sales & Bus. Dev., &
Asia: Stephen Bingle, Head of Asia Bus. Dev.,

More Videos: FinovateEurope 2014