FinovateEurope 2014 / Misys

Presenter Profile:

How they describe themselves: Misys Digital Channels (formerly IND Group) is a digital banking, PFM and payments technology software vendor for financial institutions. Focusing on customer experience, our goal is to evolve e-banking technology to web 2.0, turning it into a sales and customer engagement platform. Our unique innovations and multichannel products support banks’ in-development needs caused by the economic slowdown.

How they describe their product/innovation: To adapt to younger generations’ requirements, Misys delivers a best-in-class banking app with an innovative drive. With Misys BankFusion Digital: Mobile Banking, all services are only a few taps away – anytime, anywhere. Mobile banking has never been so comfortable and easy, yet secure. The application offers more than just transactional banking: based on customers’ life situations banks are able to deliver personal, targeted offers, turn data into relevant, visualized information, and provide a user experience like never before, turning mobile banking into their primary engagement and sales channel.

Product Distribution Strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev. & Sales: József Nyíri, Director of Innovation, Misys Labs,
Press: Viktor Bálint, Head of Marketing, Digital Channels,

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