How they describe themselves: Device Ident offers self-developed anti-fraud software solutions for companies within the retail, digital goods, payment, and financial services sector. The company’s product portfolio includes device-fingerprinting and behavioral-analytics services. The new key product is Fraud Manager, a locally installed fraud analytics software that supports automatic fraud identification based on machine learning and graph data structures.
How they describe their product/innovation: Fraud Manager is a sophisticated software solution to identify and analyze fraud within online transactions. The software can be used to recognize and find new fraud patterns within your e-commerce and financial services business.
It uses fuzzy matching algorithms and graph database technology to identify fraudulent transactions in real time. Additionally it combines geolocation and map services from different vendors to visualize and compare locations of orders, customers, and shipping addresses.
February 2014 marks the first use by pilot customers from e-commerce and financial services.
Product Distribution Strategy: Direct to Business (B2B), through other fintech companies and platforms