How they describe themselves: Backbase is a software company specializing in Bank 2.0 Portal Software. The Backbase Bank 2.0 Portal empowers financials to create a new customer experience layer that streamlines their online customer interactions across multiple devices including desktops, tablets, and smartphones. Within the Backbase Bank 2.0 Portal, content, data, and functionality from underlying back-end systems are unified into a seamless customer journey, and highly relevant information messages can be targeted to customers based on their preferences and behavior. Unlike traditional IT vendors, Backbase has created a business driven portal solution that makes portal management easy for e-business professionals. This delivers total control and powerful digital marketing capabilities.
How they describe their product/innovation: We launched our new mobile origination and enrollment module at FinovateEurope 2014. With the strong mobile capabilities of the Backbase Platform and the growing digital marketing capabilities, we are now including an out-of-the-box tool for seamless mobile enrollment experiences.
The new key features are:
- Complete mobile application development capabilities within Backbase
- Out-of-the-box enrollment and origination capabilities to support the online application process including camera facilitated image matching for insurance claims and digital image ID authentication using driving licenses for example – all linked with the FI’s back-end system (STP), with campaign analytics to track and monitor the campaign’s results
Product Distribution Strategy: Through financial institutions, licensed