FinovateEurope 2014 / Toshl

Presenter Profile:

How they describe themselves: Toshl Finance is a personal finance manager made fun. Find out where your money is going, keep on top of bills and spending, set up budgets and live easy with a financial peace of mind.

How they describe their product/innovation: One of the main problems of personal finance is that it’s annoying to most people and they get quickly discouraged. Our aim is to provide more positive feedback and create content based on user’s data that is fun and makes them come back, despite the possibly harsh realities of their financial situation.

Toshl imports the data from a user’s online bank, automatically categorises it and produces great content with loads of humour, while still making sure they’re on the right financial track.

You can keep tabs on your finances using the Toshl web app or our native mobile apps, all in sync with each other.

Product Distribution Strategy: Direct to Consumer (B2C)


Bus. Dev., Press & Sales: Matic Bitenc, CEO,, @maticbitenc

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