How they describe themselves: MyWishBoard.com is a social crowdfunding platform for personal dreams and wishes. The big idea behind the project is to make peoples’ wishes come true. Each user’s profile is a personal wish board, where their friends, family or fans can back any amount of money on a wish account. MyWishBoard operates as a social pinboard of desired objects and struggles allowing people to subscribe to wish boards, explore and copy new wishes filtered by tags and to keep a track of wish fulfillment.
How they describe their product/innovation: MyWishBoard.com is the first p2p platform where users can finance their wishes with the help of friends and subscribers. Once the necessary amount is raised, the money is transferred to the gift recipient’s digital account and could be further spent directly in e-stores or withdrawn on a credit card.