FinovateEurope 2014 / ETRONIKA

Presenter Profile:

How they describe themselves: We at ETRONIKA are driven by the passion to innovate. Since the founding of the company we have provided innovative, conspicuous solutions for the banking and retail industry, expanding the usage of services over various electronic channels. Our solutions allow our clients to excel in online and mobile services. We try to envision how new technologies, evolving trends, and global changes might come together to improve our client’s businesses and deliver rich customer experiences. Being among the first in the world to present commercial mobile signature solution and Natural User Interface for e-banking, we will continue transforming creative thoughts to reality.

How they describe their product/innovation: BANKTRON introduces a brand new approach to the customer. By combining banking and partners, data analysis, personalization, loyalty, and even fraud prevention, we have laid a whole new ground for better customer interaction and value added product offering. BANKTRON enables the bank to provide personalized, tailored services to the customer via multiple channels, much attention drawn to the mobile. Our flagship product BANKTRON is enriched with data analysis, fraud prevention engines, and a customer loyalty platform, which increases customer engagement and eases the determination of a full customer’s profile based on behavioral patterns. Providing tailored marketing campaigns and enhancing fraud prevention – a way to retain a satisfied customer.

Product Distribution Strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev. & Sales: Kęstutis Gardžiulis, CEO & Co-Founder,
Press: Kęstutis Gardžiulis, CEO & Co-Founder, & Asta Sabaitė, Head of Marketing,

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