How they describe themselves: NF Innova is a software solutions company that specializes in creating markets’ leading Omni-Channel Customer Interaction products. A member of New Frontier Group, one of the largest System Integrator groups in Central & Eastern Europe, NF Innova has been providing the region’s prime banks and financial institutions with the most advanced solutions for the Digital Economy. iBanking, NF Innova’s flagship product, is distributed in the entire EMEA region through the network of subsidiaries and channel partners.
How they describe their product/innovation: Personal Experience Module, a part of iBanking product suite, enables banks to offer their customers a truly unique and tailored user experience. Namely, instead of static CRM-based rules used for segmentation, this module provides for the adaptive behavior of the entire system, tailoring the user interface for each individual client, without the administration by the bank’s staff. It monitors the subscribed products and services, user’s behavior on the digital touch points (portal, mobile devices, etc.), and automatically provides the exact mash up of functionalities that are most appropriate for the specific customer at the given time and the communication device.
Product Distribution Strategy: Direct to Business (B2B), through other fintech companies and platforms, licensed