How they describe themselves: Meniga offers white-label mobile and web-based Personal Finance Management (PFM) and next generation online banking solutions to retail banks. To achieve true mass appeal and reach even people who usually avoid facing their finances, Meniga uses social curiosity, humor, and gaming concepts to engage users to think about their money.
How they describe their product/innovation: The MarketWatch offers Financial Institutions a unique way to analyze financial data that lives within their systems. Complementary to Meniga‘s PFM Solution, the MarketWatch enriches the transactional data and is a real-time, transaction-based analytics platform for industry-specific market intelligence and reporting. The superior market intelligence provided by the MarketWatch can be offered by banks to retailers for competitive analysis or to improve tactical decision making thereby creating a new revenue stream.
Product Distribution Strategy: Direct to Business (B2B), through financial institutions