FinovateEurope 2014 / AdviceGames

Presenter Profile:

How they describe themselves: In 2013, Australian, Canadian, Dutch, Norwegian and UK regulators all introduced a ban on commission payments for financial advice concerning long-term products and services. The objective of such legislation was to increase the transparency of financial advisory services. We have developed a highly specialised cloud-based financial customer experience platform to support the Banks, Insurers and Financial Advisors to lead the consumer game in these fast changing advisory markets. The artificial intelligence platform provides the opportunity to build a €100 million EBIT/DA business.

How they describe their product/innovation: AdviceGames developed the World’s first Virtual Guardian (Advisors) Angel, namely – an intelligent Financial Experience Cloud Platform (FECP). This platform offers two high end services which gives Banks, Insurers and IFAs the tools they require to once again successfully serve these markets.

Firstly it offers the World’s first academic and interactive omnichannel performance monitor – the NIFA (National Index for Financial Advice) Suite. Secondly the VGA offers an online loyalty store, which provides a cloud-based angel offering designed to improve consumer experience leading to breakthrough customer loyalty.

Product Distribution Strategy: Direct to Business (B2B), through financial institutions, through other fintech companies and platforms, licensed


Bus. Dev. & Sales: Diederick van Thiel
Press: Rosali Steenkamer

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