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Finovate Blog
Tracking fintech, banking & financial services innovations since 1994
TodayPay, a new “refunds-as-a-service” startup, has launched out of stealth mode this week.
TodayPay is founded by former JP Morgan executive Jeremy Balkin.
TodayPay’s technology decouples the refund from the return logistics to pay customers their refund instantly in their TodayPay mobile wallet.
Jeremy Balkin is leveraging his expertise in the financial services industry to launch a new fintech. The former JP Morgan executive announced this week that TodayPay, what he is calling a “refunds-as-a-service startup,” has exited stealth mode.
At its core, TodayPay helps merchants give their customers instant refunds when they initiate a return. The service also offers the customer multiple options of how they want to receive the funds instead of simply defaulting back to the original payment method.
“I built TodayPay because I’ve seen firsthand how the speed of a payment can change somebody’s life,” said TodayPay Founder Balkin. “There’s over a trillion dollars of value exchanged every year in the form of refunds, yet there’s been almost zero innovation improving the refund customer experience.”
TodayPay offers four main products:
Better Refund, an API that decouples the refund from the return logistics to pay customers their refund instantly, while allowing merchants seven days to pay.
Refund Now Pay Later, which provides merchants with a pre-qualified credit line of up to $300,000 with up to 90 days to repay the funds. TodayPay takes on the risk of the return so that the merchant can focus on their working capital.
instarefund, a consumer facing widget embedded into a merchant’s existing return flow that helps them control the customer experience.
Management Portal, a merchant-facing dashboard to help businesses manage all transactions in one place and automate refunds and returns management.
These products may improve the returns experience for merchants, however, TodayPay adds a bit more friction onto the customer experience. That’s because customers receive their refund payment in a TodayPay digital wallet. While the digital wallet is already set up via the customer’s phone number, they still have to log into their TodayPay digital wallet to choose how they’d like to redeem their refund– into their bank account, onto their debit card, or via a gift card.
While TodayPay was in stealth mode, it built relationships to be integrated into Shopify, BigCommerce, Woo, and Magento. The company is backed by Soma Capital, and is working with Astra, Marqeta, and Visa for the digital wallet piece.
Featurespace unveiled its generative AI-powered, Large Transaction Model (LTM), TallierLTM, this week.
The technology uncovers hidden transactional patterns typically undetected by current methods that may be indicative of criminal activity.
Featurespace made its Finovate debut in 2016, appearing at both FinovateEurope and FinovateFall that year.
Fraud and financial crime prevention company Featurespaceunveiled its Large Transaction Model (LTM), TallierLTM, this week. A foundational technology for payments in specific and the financial services industry in general, TallierLTM is a large-scale, self-supervised, and pre-trained model built to power the next generation of AI apps to protect consumers from financial crime.
The technology marks the first time financial professionals in the fraud fighting space have been able to leverage a generative Large Transaction Model. Featurespace noted in a statement that TallierLTM has provided improvements of as much as 71% in fraud value detection compared to the industry standard.
“What OpenAI’s LLMs have done for language, TallierLTM will do for payments,” Featurespace founder David Excell said. “There is widespread concern about how deep-fakes and generative AI have been used to deceive consumers and our financial systems. We plan to reverse this trend by utilizing the power of generative AI algorithms to create solutions that protect consumers and make the world a safer place to transact.”
Connecting to FIs via its enbedding API, TallierLTM analyzes billions of transactions, identifying hidden transactional patterns that current methods often cannot detect. The technology’s insights are based on time sequencing, discovering unusual spending patterns over a short period of time, for example, or between a consumer and a merchant. This increased ability to distinguish legitimate activity from potentially criminal behavior will not only enable data scientists to improve their model’s performance faster, Featurespace Chief Innovation Officer Dr. David Sutton said. It will also allow institutions to “realize the value of machine learning investments more quickly.”
“We know that smarter technology helps financial institutions better understand their consumers,” Sutton added. “We have taken this to the next level by pairing cutting-edge generative AI algorithms with huge volumes of data, enabling a machine to efficiently comprehend the relationships between different customer transactions.”
Founded in 2016 and headquartered in Cambridge, U.K., Featurespace made its Finovate debut in 2016, appearing at both FinovateEurope and FinovateFall. An innovator in adaptive behavioral analytics and automated deep behavioral networks for risk management, Featurespace serves more than 80 direct customers and 200,000 institutions. In recent months, the company announced partnerships with digital payment platform Clip and fellow Finovate alum Zeta. In August, Featurespace launched its ARIC Scam Detect solution to help protect financial services companies and their customers from scams – especially Authorized Push Payment (APP) scams – in real-time.
“As scammers become increasingly sophisticated in their tactics, with the use of Generative AI and machine learning, FIs need an adaptive solution that can protect from changing scam types in real time and monitor both inbound and outbound payments,” company Chief Product Officer Pat Hinchin said.
Featurespace has raised nearly $108 million in funding from investors including Chrysalis Investments, MissionOG, and Insight Partners.
Swiss retailer/wholesaler Coop has turned to embedded finance company additiv to launch its new superapp, Coop Finance+.
Coop Finance will go live initially with banking services, payments, and pension solutions.
Headquartered in Switzerland, additiv most recently demoed its technology at FinovateAsia in 2017.
One of the largest retailer/wholesaler companies in Switzerland, Coop, has turned to embedded finance company additiv to power the launch of its new app, Coop Finance+.
A financial services superapp, Coop Finance+ initially will go live with banking services, payments, and pension solutions. Hypothekarbank Lenzburg will power banking services. Vanguard, OLZ, Liberty Vorsorge and Glarner Kantonalbank will support the app’s pension solutions. App users can open accounts with debit cards, make online payments, and invest in Pillar 3a retirement programs.
“At additiv, we believe that embedding financial products into everyday consumer channels will help improve convenience and financial inclusion,” additiv founder Michael Stemmle said. Company CEO Nils Frowein, who joined additiv in June, praised the new offering as a “transformative project” that will have a “profound impact on the user experience of Coop customers.”
Coop Finance+ offers competitive terms, above-average interest rates on retirement accounts, and loyalty benefits. Additionally, the superapp provides access to free cash withdrawals at all 1,000 Coop supermarkets and Coop City warehouses. The launch of Coop Finance+ makes Coop the largest provider of free cash withdrawals in Switzerland.
“At Coop, we are committed to providing our customers with digital services that are tailored to their needs,” Coop Head of Digital/Customer Thomas Schwetje said. “With Coop Finance+, we are expanding this strategy to offer straightforward and easily accessible account and payment solutions, household budget management, and pension solutions.”
A Finovate alum since 2013, additiv most recently demoed its technology at FinovateAsia 2017 in Hong Kong. In the years since, additiv has grown from a software development firm into a major digital investment and financial solutions platform and finance-as-a-service provider. A leader in orchestrated finance, additiv has offices in Zurich, Frankfurt, Dubai, and Singapore and 300 employees worldwide.
Earlier this month, additiv announced a strategic partnership with SELISE. The collaboration will enable additiv to leverage the company’s expertise in software management to enhance its wealth platform. In June, additiv was named a leading AI innovator within AI Fintech100’s 2023 roster.
I’ve always loved following innovations in the payments space. It is the one fintech sub-sector that touches everyone– regardless of net worth, social standing, or geography. And when it comes to payments, there is plenty of room for disruption, especially in payroll.
In this month’s new startup showcase, I’m taking a closer look into Warp, which was launched earlier this year by Ayush Sharma. At its core, Warp is seeking to help founders run their startups by offering them a way to outsource payroll operations– and the headaches that go along with payments and tax compliance.
At the root of the problem Warp is trying to solve is the wide variety of tax laws, both across the globe and within the U.S. These laws make it difficult for founders to navigate payroll for their remote workforce, especially when employees are located across multiple U.S. states or international boundaries. Because each region has different tax laws, founders can spend hours navigating poorly designed government websites to ensure they are complying with local laws.
A 2023 Y Combinator alum, Warp currently offers full-service payroll for U.S. employees and files and pays all federal, state, and local taxes. The company also helps startups pay contract workers and generates 1099 end-of-year paperwork. For domestic payouts, Warp automates payroll registrations and monitors for compliance. Companies that need to send payment across international borders can use Warp to pay contractors in more than 150 countries, with tools that generate compliant contract agreements in seconds.
Beyond payments, the New York-based company even does some light lifting when it comes to HR tasks. The company’s technology provides healthcare options with automated payroll deductions, generates offer letters, onboards new employees, approves invoices and reimbursements, and helps startups track PTO and time submissions.
Warp offers three pricing options from $49 per month (plus $20 per person) to $99 per month (plus $35 per person). Among the company’s competitors are Gusto, Rippling, and Deel.
Warp has received a total of $2.7 million in funding. The company received $500k from Y Combinator and $2.2 million from Abstract Ventures, HOF Capital, Shrug Capital, and others.
Marqeta launched a new credit card issuing platform to help brands offer embedded credit programs.
Using the new tool, fintechs and non-financial services companies can launch both consumer and commercial credit programs.
Marqeta’s new card program will allow brands to own the entire customer experience without having to send the customer to a bank website to access card information.
Card issuer Marqetaunveiled its new credit card issuing platform today. The new offering serves as a one-stop shop to help companies launch embedded card programs for both consumer and commercial users.
Marqeta’s new credit platform helps brands promote customer loyalty by enabling personalized rewards and can support any card type and any format. According to Marqeta CEO Simon Khalaf, the new platform will help brands “reimagine what a credit card can be” and engage with consumers “in a whole new way.”
As part of that reimagining, Marqeta’s new platform serves as a single location where fintechs and non-financial services companies can build a credit product that suits their consumers’ unique needs and embed the experiences within their existing app. Specifically, brands can own the entire customer experience and won’t need to send cardholders to a bank’s website to access card information.
The credit platform also provides a rewards engine that helps brands build reward programs that adapt to cardholder needs and preference. Additionally, Marqeta offers brands access to real-time customer data to help further customize cardholder products and– for commercial cardholders– provides a range of flexible funding models such as Net 30 Charge Cards, Receivables Purchase, and Revolving Credit.
“The possibility is huge,” Khalaf added, “but the incumbent solutions are simply not giving consumers what they need. We want our credit card platform to completely change the consumer experience and the brand loyalty equation.”
Today’s development comes courtesy of Marqeta’s January 2023 acquisition of Power Finance for $275 million. Power Finance was founded in 2021 to offer brands a credit card program management service. Power Finance’s platform allowed companies to outsource credit card management, customer experience, application decisioning, transaction processing, and more.
Founded in 2010, Marqeta enables clients to manage their own card programs and banking tools. The company offers configurable and flexible payment tools and customizes payment cards for their end customers. Marqeta is a publicly traded company listed on the NASDAQ under the ticker MQ. The company has a market capitalization of $2.83 billion.
Embedded finance company Finotta has teamed up with banking software provider ebankIT.
The partnership will integrate Finotta’s Personified Personalized Financial Guidance platform with ebankIT’s digital banking solution.
Both Finotta and ebankIT are Finovate alums. ebankIT most recently demoed its technology at FinovateEurope in March. Finotta made its Finovate debut at FinovateFall 2022.
Embedded finance company Finotta has forged a new partnership with omnichannel banking software firm ebankIT. The partnership will integrate Finotta’s Personified platform with ebankIT’s digital banking solution in order to deliver better financial wellness tools and Personlized Financial Guidance (PFG) to customers worldwide.
Finotta’s Personified platform provides an automated and personalized mobile banking experience. Personified includes a financial coach, a financial health leveling system, automated financial guidance, predictive product referrals, digitized relationship building, the ability to make internal and external transfers, and more. The suite of solutions helps financial institutions address customer needs and respond to them from within the digital banking platform.
Personal finance is often treated as a local concern. However, Finotta founder and CEO Parker Graham put this week’s integration in an international context. “Financial wellness is a global imperative that transcends borders, affecting individuals and communities everywhere,” Graham said. “In partnering with ebankIT, we’re not just future-proofing financial institutions, we’re elevating the financial well-being of users and underscoring innovation as the bedrock of customer loyalty.”
ebankIT CEO Renato Oliveira said that delivering “humanized, personalized, and accessible digital experiences” is a priority for ebankIT “from day one.” He added, “At ebankIT, we recognize that the future of digital banking hinges on seamless omnichannel capabilities and enriched user experiences.” Oliveira called the partnership with Finotta “an extension of that commitment.”
Founded in 2014, ebankIT is headquartered in Portugal. The company has been a Finovate alum since winning Best of Show in its Finovate debut at FinovateEurope 2015. The company most recently demoed its technology at FinovateEurope earlier this year. At the conference, ebankIT introduced a new range of features on its digital banking platform. Among these features was a tool to help banks and credit unions better anticipate customer needs.
Over the summer, ebankIT announced a strategic partnership with digital transformation and cybersecurity consultancy, Online Business Systems. More recently, the company teamed up with Home Trust. Via the partnership, ebankIT helped the Canada-based mortgage broker launch its new digital banking platform.
Founded in 2018, Finotta is a newcomer to the Finovate stage. The Overland Park, Kansas-based company made its debut last year at FinovateFall 2022. Finotta announced in August that its Personified platform increased user engagement to an average of 13 minutes per month. Graham credited the difference between Finotta’s Personalized Financial Guidance platform and traditional personal finance management solutions.
“To better capitalize on existing digital banking investments and increase share of wallet all while lowering acquisition costs, banks need to shift their focus away from PFMs and instead embrace Personalized Financial Guidance,” Graham said. “By focusing on guiding customers through their financial journey, they increase the amount of time users spend in the app.”
The U.S. Consumer Financial Protection Bureau (CFPB) took a step in the direction of formalizing open banking regulation today. The agency proposed a rule that would shift the financial services industry toward open banking, giving consumers control over their financial data.
The rule proposed today marks the CFPB’s first proposal to implement Section 1033 of the Consumer Financial Protection Act. Under Section 1033, the CFPB is charged with implementing personal financial data sharing standards and protections.
For the 100 million consumers that have authorized a third party to access their account data, this is welcome news. The rule would require banks to share consumer data (with the consumer’s permission, of course) with third parties in order to promote competition. It would also prevent companies from misusing or wrongfully monetizing consumers’ personal financial data.
“With the right consumer protections in place, a shift toward open and decentralized banking can supercharge competition, improve financial products and services, and discourage junk fees,” said CFPB Director Rohit Chopra. “Today, we are proposing a rule to give consumers the power to walk away from bad service and choose the financial institutions that offer the best products and prices.”
The rule would also benefit the financial services industry as a whole by providing detailed technical standards on how consumer data sharing should work. The standards will contain safeguards to ensure industry standards are fair, open, and inclusive.
“Today, we’re celebrating a moment that our members – and millions of consumers across the country – have been waiting for: the CFPB’s release of its proposed rule creating a legally binding consumer financial data right,” said Financial Data and Technology Association Executive Director Steve Boms. “We strongly support the proposed rule, which will put consumers in full control of their financial data and empower them to choose the financial provider best suited to meet their unique needs. The proposed rule will create more competition and choice in the financial services marketplace, ultimately leading to better consumer outcomes.”
Not everyone in the industry sees the Section 1033 rule making proposal in a positive light, however. A handful of large incumbent institutions have long been of the opinion that their consumers’ financial data belongs to them and should not be shared with third parties. When banks offer third parties access to consumer data, they see it as losing out to competition.
The move comes two years after the CFPB first touched on the topic of open banking by issuing an advanced notice of proposed rule making to create formal regulation around open banking in the U.S. And while it is exciting to see the CFPB move in the direction of open banking, the formalization of rules around the topic becomes technical and complicated, given the range in size of the players involved. The agency is currently accepting comments on its proposal until December 29, 2023.
Philippines-based digital bank Tonik has entered the insurance business. The neobank announced a new strategic partnership this week with life insurance company Sun Life Grepa Financial, Inc. (Sun Life Grepa).
The partnership will enable Tonik to offer its customers Payhinga, a credit life and disability insurance product. Payhinga gives policyholders access to life and disability insurance with coverage of up to 120% of the loan amount. Further, policyholders can use a two-month payment holiday to reschedule upcoming loan payments in the event of financial difficulty.
“The partnership with Sun Life Grepa will significantly expand our suite of products, and insurance is a highly sought-after addition our customers have been requesting,” Tonik Country President Long Pineda said.
The Philippines’ first, digital-only neobank, Tonik offers loan, deposit, and payment products to consumers via its digital banking platform. The bank teamed up with FC Home Center, launching its Shop Installment Loan with the retailer in August. In June, Tonik announced that it had reached the one million customer milestone. Greg Krasnov (CEO) founded Tonik in 2020.
Speaking of digital banks based in the Philippines, UNO Digital Bank is teaming up with Collabera Digital. A digital engineering services provider, Collabera Digital will help the bank develop and integrate a mini app within superapp GCash.
Collabera Digital provided the strategy to address key issues such as AML and KYC, and built an integrated API platform. The leading superapp in the Philippines, GCash provides a wide range of financial services including money transfer, billpay, savings, investments, insurance, lending, and more. UNO Digital Bank’s integration into GCash will boost access to financial services to individuals across the socio-economic spectrum. The integration also supports the growth of the digital economy via services like mobile banking and digital wallets.
“Our partnership with GCash is significant in scaling and increasing our customer reach,” founder and CEO of UNO Digital Bank Manish Bhai said. “As a greenfield bank, built independently of a larger traditional institution, we have to be innovative in identifying opportunities to grow and expand. GCash, with their 90+ million users and active thrust towards financial inclusion, is a great partner leading to a win-win proposition for both the entities.”
UNO Digital Bank was founded in 2021 and is headquartered in Taguig, a city in the Manila metropolitan area. The institution had total assets of $29 million (PHP 1.78 billion) as of end of year 2022.
What are fintechs in the Philippines doing for small businesses? Merchant fintech platform yufinannounced a series of partnerships this week designed to bring new services to Philippines-based merchants. The new additions to yufin’s partnership ecosystem include wholesaler Lots for Less, delivery firm Transportify, and streaming content company Vivamax.
Shubhrendu Khoche, President and co-founder of yufin Philippines, noted that the new partnerships will drive greater digital adoption by businesses throughout the value chain. “As the financial growth engine for small merchants, these new partnerships will create more reasons for digital payment for our small merchants, their shoppers, and suppliers,” Khoche explained.
Founded in 2021, yufin aims to raise the income of 10 million households at least by 50% in the next five years. The company’s partnership ecosystem helps turn small, corner shops into preferred banking and credit hubs for their customers. With a goal of partnering rather than competing with local banks, yufin offers assisted digital financial services that enable underserved communities to leverage technology to improve financial outcomes.
Here is our look at fintech innovation around the world.
Sub-Saharan Africa
South Africa’s Lipa Payments secured full SDK certification for Tap to Phone from both Visa and Mastercard.
Kenyan fintech and mobility solutions company Data Integrated won approval to operate as a Payment Service Provider from the country’s central bank.
Stitch, a business payments company based in South Africa, raised $25 million in Series A funding.
Central and Eastern Europe
German B2B Buy Now Pay Later payments provider Mondu registered with the Financial Conduct Authority (FCA).
Polish fintech Verestro integrated the Quicko Wallet money transfer service within the Slack application.
Cloover, a climate-based fintech based in Germany, raised €7 million in pre-seed funding.
Middle East and Northern Africa
ACI Worldwideforged a partnership with MENA-based payments and BaaS enabler NymCard.
Payments infrastructure company Finzly secured $10 million in Series A funding this week.
The round was led by TZP Growth Equity. Finzly will use the capital to accelerate expansion.
Finzly won Best of Show for its demos at FinovateWest and FinovateFall in 2020.
Payments infrastructure innovator Finzly has raised $10 million in funding. The Series A round was led by TZP Growth Equity. Finzly, which won Best of Show at FinovateWest and FinovateFall in 2020, will use the investment to accelerate expansion.
“Throughout Finzly’s history, we have carefully invested in disciplined and organic future growth by developing products and solutions that deliver value to our customers by simplifying their operations,” Finzly founder and CEO Booshan Rengachari explained. “This capital raise will enable us to further invest in our product roadmap built around the theme of providing real-time financial services demanded by today’s real-time economy, scaling our product delivery to maintain our high customer satisfaction rate.”
Finzly made its Finovate debut in 2019 and returned to the Finovate stage the following year. The company won Best of Show in the spring of 2020 and again in the fall. Finzly’s technology connects FIs with customers through a modern, digital banking experience and an efficient, real-time payments hub. The company’s “payments core” is a single platform that consolidates all payment rails, simplifying back-office operations and the customer journey. Finzly’s high automation rates enable banks to reduce operating expenses and offer friction-free payments. The company was among the first to offer an API connection to FedNow, the Federal Reserve’s new instant payment service.
Shamit Mehta, TZP’s lead partner on the investment called Finzly “a catalyst in the transition towards more agile and customer-centric banking experiences.” Further, Mehta added that Finzly was “well-positioned to drive significant advancements in how banking and financial services operate and will become a category-defining company.” As part of the funding, Mehta will join Finzly’s board of directors.
Finzly’s investment news comes in the wake of the company’s latest partnership. Metropolitan Commercial Bank, a New York-based financial institution with assets of more than $6 billion, turned to Finzly to enhance its payment operations for ACH, Fedwire, and FedNow. Earlier this year, banking platform Mode Eleven partnered with Finzly to transform its wire and ACH operations.
Headquartered in Charlotte, North Carolina, Finzly was founded in 2012.
J.P. Morgan Payments has selected Trulioo for identity verification tools.
Trulioo’s Person Match and Identity Document Verification will offer verification of consumers and businesses.
J.P. Morgan Payments processes more than $9 trillion in payments each day in over 160 countries and 120 currencies.
Truliooannounced today that J.P. Morgan Payments has tapped it for fraud prevention. JPM Payments will leverage Trulioo’s consumer and business verification tools.
“We chose [Trulioo] because of its breadth of personally identifiable data sources, impressive match rates, and global footprint,” said J.P. Morgan Payments Managing Director- Global Head of Trust & Safety Ryan Schmiedl. “Trulioo has the trusted authentication and verification experience we want to offer clients and additional layers of protection from fraud during the onboarding experience and beyond.”
JPM, which processes more than $9 trillion in payments each day in over 160 countries and 120 currencies, will leverage Trulioo’s global payments and trust and safety models. Specifically, JPM will use Trulioo’s Person Match and Identity Document Verification to offer verification of both consumers and businesses.
“With real-time access to hundreds of government registries, public records, data sources and document types, we can verify people and businesses globally, leaving no space for bad actors and, ultimately, help J.P. Morgan clients adhere to the highest of standards, no matter where their clients operate,” said Trulioo CEO Steve Munford.
Canada-based Trulioo, which was founded in 2011, helps organization navigate compliance by offering real-time verification of more than five billion people and 700 million business entities worldwide. Last month, Trulioo added intelligent transaction routing to its identity verification orchestration platform. The company has raised $475 million.
The funds come from Glilot Capital Partners, Citi, Mensch Capital Partners, Titan Capital, and Operator Partners.
The company will use the funds to bolster its market launch strategies, speed up product development, and hire additional employees.
Cash flow intelligence company Statement has raised $12 million in Seed funding this week for its cash flow management platform. Today’s funds come from Glilot Capital Partners, Citi, Mensch Capital Partners, Titan Capital, and Operator Partners.
According to TechCrunch, which broke the news, Statement will use the $12 million to bolster its market launch strategies and speed up product development. To fuel this growth, the New York-based company said it plans to expand its team to 35 employees by the end of 2024.
Launched last year by co-founders Idan Vlodinger and Shahar Lahav, Statement offers what it calls a “Cash Intelligence Platform” that provides enterprises a single, cohesive overview of their financial data in real time. The platform, which automatically categorizes transactions, connects with multiple banks and ERP systems to reflect real-time cash positions, show working capital analytics, automate accounts receivable reconciliation, and forecast cashflow using AI.
“Statement saves the office of the CFO hundreds of hours per month on manual data collection and enrichment, and hundreds of thousands to millions of dollars by being able to manage their money faster and better,” Vlodinger told TechCrunch. “CFOs deserve to work with great software, with a fantastic user interface, that has real-time data, and have the systems ‘speak’ to each other with true data reconciliation, so they can focus on growing their businesses.”
Armed with increasingly powerful AI-tools, more companies have been operating in this treasury management space, which used to be thought of as simply business financial management (BFM). Other companies offering financial management tools include Kyriba, international cash management provider Neo and HighRadius, which reached unicorn status in 2020.
Banks have discussed ways to target the youth market for years. Capturing a customer under the age of 18 builds brand loyalty at a young age, increases a customer’s potential lifetime value, leads to cross-selling opportunities as they age, and increases the parent users’ engagement.
While these benefits are well-known across the fintech space, the youth market can be difficult to tap into; banking tools for minors are not yet widespread. Things may be changing, however. Developments in the youth banking market have been peppering the news this year, starting with Acorns’ acquisition of GoHenry in April. Things have really started to pick up this fall, however. Here’s a timeline:
August 10: Greenlight launched a new solution to help teens begin building credit.
September 22: Invstr launched Invstr Jr., a digital bank and investing account for users under the age of 18.
September 25: The Reseda Group partnered with financial literacy platform Goalsetter to offer a white-labeled version of the app for its members.
October 3: Acorns announced the launch of a new premium tier that integrates access to GoHenry.
October 3: Youth investing platform Stockpileteamed up with Green Dot to offer debit cards to its users under the age of 18.
It appears that youth banking tools may be having a moment. But why now? Below are a few reasons behind the recent flurry of activity in the space.
Transfer of wealth
It’s been well-publicized that the largest transfer of wealth in history is currently taking place. In fact, Cerulli Associates estimates that in the next 25 years, older generations will transfer a total of $84 trillion to younger generations. As a result, these young recipients– many under the age of 18– will need a safe account to hold and grow their newfound wealth. Youth savings accounts and investing tools are a good starting place.
Millennials maturing as parents
A decade ago, much of the discussions in the fintech industry centered around how to serve new millennial clients. Millennials are a digital-savvy generation and now range between 27 and 42 years of age. This mobile-first generation is more likely to seek out banking tools for their kids online rather than take them into a branch to open their first savings account. The recent spate of banking and investing tools all suit the need for digital-first accounts for minors.
Competition
Success invites competition. As more companies succeed in gaining users in the youth banking space, more will join in. That’s why we’ve seen not only new players enter into the space, but also established institutions create new tools to serve the market. As these tools continue to generate attention by launching new features, entering new partnerships, and adding new clients, other fintechs will begin to enter the market.
