Eltropy and Prisma Campaigns Help Credit Unions Better Engage Members

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Text messaging platform Eltropy and omnichannel marketing innovator Prisma Campaigns have teamed up to help credit unions communicate more effectively with their customers. The new solution, which integrates technologies from both companies, will enable credit unions to leverage online banking, mobile banking, text, and SMS channels to launch targeted marketing campaigns.

“Increasingly, credit unions are hearing from members that they want (to use) text messaging to communicate,” Global Solution Manager at Prisma Campaigns Gastón Vizziano said. “Prisma Campaign’s omnichannel approach and ease-of-use of Eltropy’s platform make this new partnership a powerful value proposition for credit unions.”

Eltropy offers financial services companies a secure and compliant way to engage with their customers on the messaging platforms they prefer such as iMessage, Facebook Messenger, and WeChat. Demonstrating its technology at FinovateSpring (now FinovateWest) in 2018, Eltropy leverages AI to analyze 24 data points within message conversations in order to provide behavioral analytics that can guide institutions when marketing products and services to their customers.

Prisma Campaigns CEO Felipe Gil praised Eltropy’s ability to “give credit unions exactly what they want – personalized communications capabilities, in a way that is uncomplicated, secure, and compliant.” Founded in 2017, Prisma Campaigns leverages customer data to enable financial services companies to build and launch targeted, personalized marketing campaigns on both digital and non-digital channels. The Boston, Massachusetts-based company, which made its Finovate debut in 2018, partnered with fellow Finovate alum Jumio last month to empower credit unions to adopt automated digital ID verification technology.

Eltropy was founded in 2013 and is headquartered in Milpitas, California. Last month, the company announced that it had inked agreements with 12 credit unions ranging in size from $11 million Paducah Teachers Federal Credit Union to $3.92 billion BCU. Company CEO and co-founder Ashish Garg credited Eltropy’s relationship with the Credit Union National Association (CUNA) for its ability to secure the trust of these smaller, community-oriented financial institutions.

“We have been signing an average of two credit unions a week for the last seven weeks,” Garg said. “Team Eltropy is thankful for its partnership with CUNA and state leagues across the country who have helped accelerate our business by spreading awareness of our product throughout the industry.”

Finovate Global: Fintech News from Around the World

As Finovate goes increasingly global, so does our coverage of financial technology. Finovate Global: Fintech News from Around the World is our weekly look at fintech innovation in developing economies in Asia, Africa, the Middle East, Latin America, and Central and Eastern Europe.

Central and South Asia

  • InstaREM reports facilitating no-fee money transfers of almost $2 million to the flood-stricken southern Indian state of Kerala.
  • Infosys announces plans to open tech hub in Arizona and hire 1,000 Americans by 2023.
  • Qbera of Bengaluru, India raises $3 million in funding from Essel Group.

Latin America and the Caribbean

  • Uruguay’s Prisma Campaigns partners with Tyfone to bring new personalized, automated marketing solutions to banks and credit unions.
  • Brazil’s biggest independent brokerage, Grupo X, to offer a platform exchange for Bitcoin and Ethereum.
  • Forbes profiles Brazilian online payments startup, EBANX.

Asia-Pacific

  • Taiwan to begin testing of its first regulatory sandbox in December.
  • SBI Ripple Asia wins license to launch blockchain-based payments app in Japan.
  • Hong Kong goes live with Faster Payment System (FPS).
  • Indonesia’s Bank Central Asia goes live on iGTB’s digital transaction banking platform.
  • Coinbase teams up with Hong Kong-based crypto trading and risk management platform Caspian to promote institutional use of cryptocurrencies.

Sub-Saharan Africa

  • Ugandan Orient Bank to deploy Acumen from Profile Software to manage treasury operations.
  • Bourse Régionale des Valeurs Mobilières (BRVM), a stock exchange based in the Ivory Coast, encourages West African fintech startups to join its innovation lab.
  • MTN Uganda teams up with MasterCard and United Bank for Africa (UBA) launch new mobile money service.

Central and Eastern Europe

  • Tinkoff Bank offers access to more than 10,000 global securities via its Tinkoff Investments Premium solution.
  • Braintri awarded the Polish Innovation Award 2018 for its creation of Jiffee, a bluetooth-based mobile payment and loyalty technology, and Biffee, a core banking system offloading engine.
  • ING Bank Romania to abandon physical cash desks this fall in favor of ATMs and its mobile banking app.
  • Slovenian fintech Eligma launches cryptocurrency payment app.

Middle East and Northern Africa

  • Commercial Bank of Dubai inks agreement with PwC to assist in its digital transformation.
  • Abu Dhabi Global Market (ADGM) signs strategic Memorandum of Understanding with Abu Dhabi Smart Solutions and Services Authority (ADSSSA).
  • Central Bank of Kuwait pledges major investment in big data and AI.

Top image designed by Freepik

Finovate Alumni News

On Finovate.com

  • FinovateFall 2018 Best of Show Winners Announced.

Around the web

  • Prisma Campaigns partners with Tyfone to bring new personalized, automated marketing solutions to banks and credit unions.
  • CFCU Community Credit Union to deploy solutions from Fiserv to enhance its mobile, online, and in-branch customer experience.
  • CREALOGIX reports record sales in 2017-2018 fiscal year.
  • Bpm’online earns recognition from Gartner for its accomplishments in CRM Lead Management.
  • Indonesia’s Bank Central Asia goes live on iGTB’s digital transaction banking platform.
  • Tinkoff Bank offers access to more than 10,000 global securities via its Tinkoff Investments Premium solution.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.

 

FinovateFall Sneak Peek: Prisma Campaigns

A look at the companies demoing live at FinovateFall on September 24 through 26, 2018 in New York. Register today and save your spot.

Prisma Campaigns is a marketing automation tool designed for banks that uses machine learning. The demonstration will show how to use it for a 100% digital onboarding experience.

Features

  • Close the gap between marketing and sales by letting the FIs administer everything from a central place
  • Define and deploy required conversion processes with a super-fast time to market

Why it’s great
With Prisma, FIs can effectively and quickly leverage machine learning to build a digital account opening process with customized offers from a central location.

Presenters

Felipe Gil, CEO, Prisma Campaigns
Gil is an executive with 10+ years in payments, ecommerce, and banking. He is focused on innovation and new technologies for financial institutions.
LinkedIn

 

Ana Ines Echavarren, CEO, Infocorp
Echavarren has a solid international background in the development and commercialization of software for the financial sector. She is focused on digital banking transformation.
LinkedIn

 

Finovate Alumni News

On Finovate.com

  • Diebold Nixdorf Receives $650 Million Capital Commitment.
  • Mint Brings User Interface into 2018.
  • A Framework for Your 2019 Fintech Strategy.

Around the web

  • Mitek announces departure of CEO Jim DeBello.
  • The SaaS Report recognizes bpm’online CEO and managing partner, Katherine Kostereva, as one of its Top 50 SaaS CEOs of 2018.
  • ACI Worldwide integrates with tax filing technology firm, SPAN Enterprises.
  • Modo teams up with Etihad Airways to build loyalty solution for airline industry.
  • Vera welcomes Carlos Delatorre as CEO.
  • Temenos launches Temenos Learning Community Engine.

This post will be updated throughout the day as news and developments emerge. You can also follow all the alumni news headlines on the Finovate Twitter account.